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‘The Seven-Step Ad Tech Guide’ published by Data & Marketing Association and ISBA

‘The Seven-Step Ad Tech Guide’ published by Data & Marketing Association and ISBA

by on May 12, 2020

Today the Data & Marketing Association (DMA) and ISBA have published ‘The Seven-Step Ad Tech Guide’.

The joint initiative is a step-by-step guide to help address the privacy challenges of Real Time Bidding (RTB) in programmatic advertising, produced in consultation with the Information Commissioner’s Office (ICO).

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Video : How Equinix’s Ad-IX ecosystem enables BrightRoll

by on October 1, 2014

Watch how BrightRoll leveraged the digital video to build the industry’s fastest real-time bidding (RTB) solution for digital video advertising. When milliseconds make the difference between a completed transaction and a lost opportunity, one can’t rely on the public Internet. - Equinix's Ad-IX ecosystem [more…]

Programmatic Media Trading Event – Get £300 off standard price (click more..)

by on September 29, 2014

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Native advertising platform Adyoulike purchase majority share in video ad network Video Natives

by on September 19, 2014

Native advertising technology platform and network Adyoulike today [17 September, 2014] reported that it has purchased a majority share in London based global video advertising network Video Natives.

London based Video Natives specialises in scalable video advertising, running global campaigns in territories across Europe, North America, Latin America, Australasia, Asia and the Middle East. The company had a turnover in excess of $1M up to the year ending June 2014 and is on trend to hit $2m this year, 233% Year on Year growth.

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Programmatic ad spending up across all channels; eCPM prices increase due to stiffer competition for inventory

by on June 4, 2014

Programmatic Advertising Grows Up: Marketers Tap Audience Data to Compete in Hot Industry Verticals, Channels and Emerging Markets

The first four months of 2014 show dramatic changes in marketer spend and data-driven strategies in new markets and channels, according to the new Advertising Intelligence Index from Turn (turn.com), the marketing software and analytics platform. As brands and agencies increasingly search for customers across the media landscape, the amped-up real-time bidding (RTB) marketplace is changing rapidly beyond traditional display advertising.

The report (accessed at turn.li/2014mayinsights) shows mature markets such as financial services and travel stabilising at high levels of competition and spend – with much less volatility – as marketers plan better for data-driven budget allocation.

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Lovestruck.com and adconnection use TV-harmonised RTB in UK media first

by on July 22, 2013

Leading independent media agency, adconnection, was tasked by Lovestruck to manage the brand's extension into TV advertising.  The agency used brand new technology that enabled Lovestruck to sync real-time bidding (RTB) display activity with large TV spots, capitalising on the rise of multi-screen viewing habits.

We take a look in more detail at the campaign that was recently shortlisted for the MediaTel Connected Consumer Awards and the Thinkbox TV Planning Awards 2013.

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The very latest facts for your presentation

by on January 23, 2013

Global TV sales declined by 8% in Q2 2012 over Q2 2011

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share on Twitter Like Global TV sales declined by 8% in Q2 2012 over Q2 2011 on Facebook

US real-time bidding spending will reach $7B in 2016, up from $1.9B in 2012

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share on Twitter Like US real-time bidding spending will reach $7B in 2016, up from $1.9B in 2012 on Facebook

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Data from Adfonic’s Global AdMetrics Report Q3 2012 has shown Apple mobile devices are delivering more impressions for advertisers than similar Samsung hardware

by on November 22, 2012

Adfonic  today releases its Global AdMetrics Report for Q3 2012, showing that while Apple and Samsung both increased their share of ad impressions globally, Apple widened its lead over Samsung.

For more information on the Adfonic Global AdMetrics Report, please visit http://adfonic.com/news/reports/

This is despite the increasing popularity of new Samsung devices during Q3 such as the Galaxy S3, which reached Adfonic’s global top ten mobile devices by share of ad impressions, while Apple’s iPhone 5, released towards the end of the quarter, had yet to impact on Adfonic’s mobile advertising platform. [more…]

ADTECH set to launch new real-time bidding at ad:tech London

by on September 14, 2012

ADTECH is set to launch an important new feature at this year‘s ad:tech London event.

"ADTECH Real-Time Bidding” (RTB) will supplement classic ad serving with the dynamic selling of inventory. Unlike existing services available, ADTECH is combining its readily available and fast ad server with its own RTB solution that complies with the Internet Advertising Bureau‘s (IAB) OpenRTB standard.

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“At OMMA Display Europe we pop the hood on the new ad machine to see how it can be made to work for you”

by on August 15, 2012

Rumours of the “death of display” have been greatly exaggerated. Left dormant or dwindling as the worldwide recession drove marketers to the tried and true ROI of search, display advertising has roared back against predictions of decline. In the UK alone, spending was up 13% in 2011 and finally broke the billion pound mark.

Mediapost ventures from its U.S. home base across the pond for the first OMMA Display Europe. [more…]