Get in Touch

Realeyes emotion measurement technology

Facial tracking shows Skittles and Mr Clean were best Super Bowl ads

Facial tracking shows Skittles and Mr Clean were best Super Bowl ads

by on February 9, 2017

Humour is what engaged people, not tackling social issues

Mr Clean and Skittles produced the most engaging Super Bowl ads according to a study that measured people’s facial expressions.

Mr Clean’s Cleaner of your Dreams and Skittles’ Romance both scored 98.0% on the emotionally compelling, or engaging, scale, which is a combined measure of how well the ad grabbed viewers’ attention, kept it and left a lasting impression.

The score comes from Realeyes emotion measurement technology which tracked the facial expressions of 3,300 people via their webcams, who were provided by audience platform, Lucid.

[more…]