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The Chemistry Works & Tavern Snacks honoured for best visual identity at 2018 Transform Europe

The Chemistry Works & Tavern Snacks honoured for best visual identity at 2018 Transform Europe

by on March 29, 2018

Latest  The Chemistry Works, a club of independent creative agencies across core marketing and branding disciplines who work together to help clients bring their brands to life, was awarded a Silver for ‘Best Visual Identity from the Food and Beverage Sector’ at the 2018 Transform Awards Europe on Monday.

The prize was awarded to The Chemistry Works for rebranding the Tavern Snacks product range. Initially appointed to redesign the packaging for just one of Tavern’s new products, The Chemistry Works’ team demonstrated that the inconsistent look and feel of the existing product range was holding back the brand in the competitive bar snacks sector. [more…]

Want to prove your capabilities as a business or strategy leader? To achieve this, making metrics meaningful is crucial

by on April 11, 2015

Forrester, along with Heidrick & Struggles, found in a survey that nearly 80% of CMOs want to prove their capabilities as business or strategy leaders. To achieve this, making metrics meaningful is crucial.

This requires good and thorough planning. Here are the decisions you’ll need to make and what to consider:

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