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Red Bull

Why relevance should win over revenue in shirt sponsorship : Get Me Media’s Pete Davis

Earlier this year the NBA recently announced it was allowing its basketball franchises to attract shirt sponsors for the first time, Get Me Media’s Pete Davis hopes they won’t follow the football route and only sell to the highest bidder.

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Blunders : Red Bull is set to pay out $10 to every customer because they didn’t “give them wings”

Red Bull “gives you wings” has been the energy drink’s slogan for nearly two decades. Now the company has agreed to pay out more than $13 million after settling a US class action lawsuit that accused Red Bull of making

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Latest from Socialites & Goodwood, Soul & Yorkshire Building Society, Zkipster & Event Organisers

Socialites is broadening its marketing strategy to further raise awareness of the brand as the UK’s leading e-cigarette provider A partnership with Goodwood, the historic home to both two and four-wheeled motorsport, has made history as @SocialitesZer0 are the first

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Video / Do you agree with this comment .. “Really bad taste Red Bull – shame on you”?

From www.marketingmagazine.co.uk – Red Bull hits an iceberg as Titanic ad draws 79 complaints Red Bull hits an iceberg as Titanic ad draws 79 complaints, Red Bull has come under fire for its advert suggesting that people journeying on the Titanic

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ad:techLondon / ‘Why the marketing industry needs to embrace innovation culture to connect with consumers’ – Ex-Burberry and Topshop marketer Justin Cooke

Ex-Burberry and Topshop marketer Justin Cooke is a late addition to the ad:tech London programme (starts tomorrow Wednesday) and will reveal his plans for new start-up agency Innovate7 in the show’s dedicated Multichannel Summit. Cooke, who left Arcadia-owned Topshop last week, will present the case for

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Fresh news from EQ8, Biles Inc, Tony Fernandes, Stephen Rust, Brandinc,We Are Social

EQ8, the natural energy drink, appointed London agency Biles Inc to refresh its packaging design as part of the launchof a new and improved recipe formulation.Backed by Malaysian entrepreneur Tony Fernandes (owner of QPR Football Club, Caterham F1 Team and

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