Why Companies Should Include eSports in their Marketing Strategies As with many things in the digital world, the answer is in the data. Several companies, both large and small, have been the early adopters of esports into their marketing strategies […]
Research : 427 million people will be watching esports by 2019 Read More »
Red Bull is launching a world first again with the debut of a new disruptive social media tool called Shout/out, created by The Marketing Store and aimed at reclaiming social media feeds for the user. Shout/out launched to the public
25 greatest publicity stunts of our time A great publicity stunt should stop people in their tracks, deliver a thunderclap of social media chatter and a ton of media coverage. Publicity stunts have a long history as a disruptive tactic
25 greatest publicity stunts of our time – enjoy Read More »
Earlier this year the NBA recently announced it was allowing its basketball franchises to attract shirt sponsors for the first time, Get Me Media’s Pete Davis hopes they won’t follow the football route and only sell to the highest bidder.
Why relevance should win over revenue in shirt sponsorship : Get Me Media’s Pete Davis Read More »
When an Austrian toothpaste salesman named Dietrich arrived in Thailand suffering from jet lag, a hotelier recommended a can of the local pick me up, Krating Daeng.
Vision : Every piece of market research and testing suggested that the drink would flop Read More »
Red Bull “gives you wings” has been the energy drink’s slogan for nearly two decades. Now the company has agreed to pay out more than $13 million after settling a US class action lawsuit that accused Red Bull of making
Socialites is broadening its marketing strategy to further raise awareness of the brand as the UK’s leading e-cigarette provider A partnership with Goodwood, the historic home to both two and four-wheeled motorsport, has made history as @SocialitesZer0 are the first
From www.marketingmagazine.co.uk – Red Bull hits an iceberg as Titanic ad draws 79 complaints Red Bull hits an iceberg as Titanic ad draws 79 complaints, Red Bull has come under fire for its advert suggesting that people journeying on the Titanic
Video / Do you agree with this comment .. “Really bad taste Red Bull – shame on you”? Read More »
Ex-Burberry and Topshop marketer Justin Cooke is a late addition to the ad:tech London programme (starts tomorrow Wednesday) and will reveal his plans for new start-up agency Innovate7 in the show’s dedicated Multichannel Summit. Cooke, who left Arcadia-owned Topshop last week, will present the case for
EQ8, the natural energy drink, appointed London agency Biles Inc to refresh its packaging design as part of the launchof a new and improved recipe formulation.Backed by Malaysian entrepreneur Tony Fernandes (owner of QPR Football Club, Caterham F1 Team and
Fresh news from EQ8, Biles Inc, Tony Fernandes, Stephen Rust, Brandinc,We Are Social Read More »
