referrals
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Launching a new business is an exciting time for every business owner. But once the initial thrill has passed, it's time to find customers and market your business.
The Data & Marketing Association (DMA) – in partnership with Mention Me – reveals its latest insights into the untapped power of referrals.
According to the ‘Referral Marketing: Are You Creating Customer Advocates?’ report, just one quarter (23%) of organisations currently have referral programmes in place for customer acquisition.
In a recent article for Ad Age, Ruth Stephens offered her"top seven" list of b-to-b marketing channels. Topping the list was website lead generation.
Stephens reviews the basic ways in which businesses typically use their websites for inbound lead gen, from offering a white paper or other download in exchange for contact information, to using IP address identification software to discover which company a visitor is from and then placing a sales call to that company.
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Research reveals next wave of digital sales growth in popular retail categories will be driven by older consumers -
