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Shaken & Stirred - Influential Brand Profiling and Positioning

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& Other Stories – Skincare to skimpies / Kate Ormrod, Verdict Research

H&M’s new brand & Other Stories launches today on London’s Regent Street as part of the retailer’s multi-brand strategy to compete with Inditex. Verdict clothing analyst Kate Ormrod offers her insight on how the move will widen H&M’s appeal and […]

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