TheMarketingblog

relationship marketing.

WDMP develops loyalty programme for Lansinoh / ‘Happy Tummy Club’

As part of its ongoing focus on supporting breastfeeding Mums, Lansinoh, a leading manufacturer of breastfeeding products, has appointed direct response and relationship marketing agency, WDMP, to develop its customer engagement strategy in the UK and US markets. Lansinoh’s ‘Happy Tummy Club’ launches in

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Emailvision Research : What would it take for you to resent – or hate – a brand?

The latest research from Emailvision,  asked more than 2,000 consumers what it would take for them to resent – or hate – a brand. A staggering 75 per cent admit that being bombarded by emails would push them over the

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Research : Half of adults online (53%) say their online and in-store experiences are likely to affect how they shop for gifts and presents this Christmas

More than half of adults online (53%) admit that their online and in-store experiences with brands are likely to affect who they choose to shop with for gifts and presents this festive season, according to an online YouGov survey commissioned

Research : Half of adults online (53%) say their online and in-store experiences are likely to affect how they shop for gifts and presents this Christmas Read More »