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Measurement budgets increase as content marketers see issue as critical, finds study

by on October 17, 2016

Measurement is critical to content marketing with dedicated spend set to grow over the next year, according to a new study by the Content Marketing Association.

73% of senior level marketers said measurement is very important to their content marketing strategy, with half of marketers currently spending 6-15% of their content marketing budget on measurement. Nearly half of the respondents (45%) are planning to increase this in the next year, with 56% already automatically offering it as part of their content marketing strategy, demonstrating its importance in the industry.

When it comes to metrics, 50% of marketers believe it is possible to accurately measure content marketing’s ROI, but over half of respondents (52%) are unsure whether a universal metric is achievable.


How to discover the ‘why’ and the ‘how’ of implementing inbound marketing in your business

by on August 20, 2015