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Simon Ward, CEO of Inspired Thinking Group wins the Business Entrepreneur of the Year title

Simon Ward, CEO of Inspired Thinking Group wins the Business Entrepreneur of the Year title

by on November 1, 2016

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Exclusive : It’s three weeks today until the Innovation Festival opens at Cannes  … by Susan Perolls

Exclusive : It’s three weeks today until the Innovation Festival opens at Cannes … by Susan Perolls

by on June 1, 2016

By Susan Perolls, Cannes Innovation Correspondent for TheMarketingblog

It’s three weeks today until the Innovation Festival opens at Cannes, and so it feels that the countdown can finally begin. And with that, comes the excitement of anticipating what will be the biggest news and innovations we’ll see.

Given that the main Cannes Lions Advertising Festival is often called the ‘Grand Dame’ of industry events, it’s probably fair to say that the Innovation Festival, being in its second year, is seen by many as the upstart of La Croisette. It doesn’t yet have the kudos of its mother, not so far attracting the headline pullers like Gwyneth Paltrow, David Droga and Will Smith who are speaking at the main Festival.

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Carnage the UK’s first specialist car production company launches

Carnage the UK’s first specialist car production company launches

by on May 26, 2016

Carnage, the UK’s first ever production company specialising in advertising and digital content solely for car brands, has launched. The company is backed by Rogue and a private equity partner.

Carnage is a creative collective including multi-award-winning directors, producers and key members of the BBC’s original Top Gear team.

It is run by Ben Hampshire, the former managing director of The Mill LA with acclaimed commercials director Sam Brown in the role of executive creative director. [more…]

Discovery Networks and their nine-month deal with Renault

by on March 31, 2016

Discovery Networks has bagged its biggest sponsorship deal to date after agreeing a nine-month deal with Renault for its adventure programming.

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Immersive Ads-in-Apps / Renault launches interactive cross-platform campaign with Microsoft Advertising

by on March 18, 2014

Consumers can explore Renault’s design philosophy on Windows 8 and MSN

18 March, 2014 – London: Microsoft Advertising today announces a new cross-platform campaign showcasing the superior design of Renault vehicles embedded within its design strategy ‘the cycle of life’. Created with Manning Gottlieb OMD and Publicis, the campaign launches this week with an immersive Ads-in-Apps solution inside a number of Windows 8 applications on desktop and tablet, and will run until the end of May.

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45,000 visits in just a few hours on www.undressnewtwingo.com (without paid media)

by on February 23, 2014

For the worldwide pre-reveal of New Twingo, Renault and global social media agency We Are Social launched #UndressNewTwingo, a “strip-tweet” which unveiled Renault’s fresh take on its popular city-car to the press and to the general public.

We Are Social was tasked with creating a social media strategy that would take fresh, modern approach to the official pre-reveal of Renault’s popular city car.

The unconventional campaign, which played on the “spyshots” that usually appear when a new car launches, used disruptive social tactics, which enabled Twitter users to get involved with New Twingo’s big reveal.

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‘Too hot for TV’ Clio ad revives Nicole and Papa: Online ads feature scantily-clad men and burlesque dancers

by on March 28, 2013

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