Challenging the challengers Launching today, new research conducted by independent creative agency Initials has found consumers are switching to challenger brands in their droves, with over two thirds of respondents saying being exposed to a multitude of marketing messages was …
New research from Initials reveals consumers are switching to challenger brands Read More »
VCCPMedia have released research in conjunction with The Guardian called “Debunking Gen Z”. It was commissioned to better understand how young people think and feel about the world they find themselves in and how they differ to their millennial predecessors. …
Debunking Gen Z … Joint research by VCCPMedia and The Guardian Read More »
Trend points to a fifth of people refusing to share any details in 2018, according to Amaze One Latest : A fifth of consumers will refuse to share any personal data at all with brands by this time next year, …
Blis, the global pioneer in advanced location data technology, today announced a global partnership with Moat, a SaaS analytics and measurement company focused on delivering products for marketers and publishers, to measure viewability, as defined by the latest Media Rating …
Blis & Moat combine to shed light on mobile viewability Read More »
Adobe today released new findings revealing that professionals across Europe are spending almost one day a week (6.8 hours) on office administration such as filling out forms, printing documents, and chasing for signatures. Seemingly simple tasks are complex and time-intensive, …
European companies paying the price for poor document processes Read More »
New research from Workfront shows that 40% of today’s marketers are having to rely on using ‘Frankenstein’ methods of working – a combination of different methodologies to manage work. Marketers are aware of the need for structured processes for managing …
Research : The horror show of Frankenstein’s Marketer / Workfront Read More »
A new survey has revealed the UK’s event spending habits as festival season approaches. Promotional vehicle supplier, The Events Structure, asked 10,000 people where they’re willing to overspend at events and festivals – as well as what influences which products …
Revealed: where festival-goers are splashing their cash Read More »
UK advertising expenditure grew at its highest rate since 2010 last year, increasing by 7.5% to £20.1bn, according to the UK’s definitive advertising statistics, the Advertising Association/Warc Expenditure Report. Internet adspend increased 17.3% to £8.6bn, with mobile accounting for 78% …
UK advertising spend passes £20bn as growth hits five-year high Read More »
Affiliate Window is delighted to announce some new features to their strategy hub – providing interactive access to their mobile data and sector reports for the very first time. For many years, Affiliate Window has been helping advertisers, agencies and …
Affiliate Window launches public interactive reports Read More »
