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New research from Initials reveals consumers are switching to challenger brands

New research from Initials reveals consumers are switching to challenger brands

by on November 29, 2018

Challenging the challengers

Launching today, new research conducted by independent creative agency Initials has found consumers are switching to challenger brands in their droves, with over two thirds of respondents saying being exposed to a multitude of marketing messages was making them less loyal to established brands.

The findings expose five harsh truths established brands must tackle in the face of the challenger brand phenomenon.

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Debunking Gen Z … Joint research by VCCPMedia and The Guardian

Debunking Gen Z … Joint research by VCCPMedia and The Guardian

by on November 29, 2017

VCCPMedia  have released research in conjunction with The Guardian called “Debunking Gen Z”.

It was commissioned to better understand how young people think and feel about the world they find themselves in and how they differ to their millennial predecessors.

Aged 16-24, it is important to understand this group as they make critical decisions about their education, their political beliefs and the future they want to build.

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32% of consumers are currently reluctant to share more than their name and email address : Survey by Amaze One

32% of consumers are currently reluctant to share more than their name and email address : Survey by Amaze One

by on November 3, 2017

Trend points to a fifth of people refusing to share any details in 2018, according to Amaze One

Latest : A fifth of consumers will refuse to share any personal data at all with brands by this time next year, if a trend discovered by CRM (customer relationship marketing) agency Amaze One continues.

Still more (32%) are currently reluctant to share more than their name and email address according to the research, making meaningful relationships virtually impossible.

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Blis & Moat combine to shed light on mobile viewability

by on December 20, 2016

Blis, the global pioneer in advanced location data technology, today announced a global partnership with Moat, a SaaS analytics and measurement company focused on delivering products for marketers and publishers, to measure viewability, as defined by the latest Media Rating Council (MRC) mobile guidelines for both mobile in-app and mobile web.

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European companies paying the price for poor document processes

European companies paying the price for poor document processes

by on December 12, 2016

Adobe today released new findings revealing that professionals across Europe are spending almost one day a week (6.8 hours) on office administration such as filling out forms, printing documents, and chasing for signatures. Seemingly simple tasks are complex and time-intensive, and as a result, are inhibiting business growth, draining productivity and wasting resources.

According to the research, business productivity is taking a significant hit with almost half of European employees (48%) reporting that they have lost a contract all together due to office tasks going wrong, and one in three (33%) have been forced to cancel a project due to the same problem—highlighting a significant area of concern for businesses

Download the full findings from the report here: https://blogs.adobe.com/digitaleurope/files/2016/12/Adobe-Document-Drain-Survey-vFINAL.pdf

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Research : The horror show of Frankenstein’s Marketer / Workfront

Research : The horror show of Frankenstein’s Marketer / Workfront

by on July 25, 2016

New research from Workfront shows that 40% of today’s marketers are having to rely on using ‘Frankenstein’ methods of working – a combination of different methodologies to manage work.

Marketers are aware of the need for structured processes for managing work but struggle to implement them.

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Revealed: where festival-goers are splashing their cash

Revealed: where festival-goers are splashing their cash

by on May 18, 2016

A new survey has revealed the UK’s event spending habits as festival season approaches.

Promotional vehicle supplier, The Events Structure, asked 10,000 people where they’re willing to overspend at events and festivals - as well as what influences which products they buy.  Food proved the most popular festival expense, with almost 40% of participants admitting they were more than happy to overspend on snacks.

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UK advertising spend passes £20bn as growth hits five-year high

by on April 26, 2016

UK advertising expenditure grew at its highest rate since 2010 last year, increasing by 7.5% to £20.1bn, according to the UK’s definitive advertising statistics, the Advertising Association/Warc Expenditure Report.

Internet adspend increased 17.3% to £8.6bn, with mobile accounting for 78% of that growth, growing 61.1% to a total of £2.6bn. The UK is comfortably the largest internet advertising market in Europe and ranks third globally, behind the US and China.

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Affiliate Window launches public interactive reports

Affiliate Window launches public interactive reports

by on April 20, 2016

Affiliate Window is delighted to announce some new features to their strategy hub – providing interactive access to their mobile data and sector reports for the very first time.

For many years, Affiliate Window has been helping advertisers, agencies and publishers to understand the data they track through the affiliate channel, and in 2015 they challenged industry conventions by making their data publicly available.  The latest versions of these reports helps to bring the data to life and provides an opportunity for anyone to explore the data for themselves. [more…]