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Biggest online business mistakes that you should not duplicate

 You can do better than that. It’s frustrating and heart-wrenching to witness your newly-launched online business crumble to pieces over a short period of time because of a certain mistake (or mistakes) that you have innocently committed. If you only

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You will greatly increase your chances of success by creating an audience persona

There are a host of benefits in creating one such as: A more personalised product/service Develop a much better understanding of your customers Reduced wasted on spend on people who aren’t your target audience.

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How to engage with customers on emerging channels – new research

Today, many companies are accelerating digital-first projects in order to engage with customers on emerging channels.  While servicing customers through new digital and mobile channels often delivers lower costs and higher customer satisfaction, it also comes with risk.  The danger

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