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Research : The key takeaway is that 2012 so far has been a huge year of growth for search in the UK / Experian Hitwise

by on August 11, 2012

2012 search trends

James Murray, Digital Insights Manager Experian Marketing Services writes ..  We’re already in August and I can scarcely believe where the first seven months of the year have gone. Before I know it, it’s going to be time to sit down and write my year in review for 2012 so I thought I would take some time to reflect on the year so far in search.

If you want to find out more about how Experian Hitwise search data can help your business please visit our website or you can visit our YouTube channel to watch one of our videos. Alternatively you can follow us onTwitter for the latest data updates.

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Research : “75% of businesses didn’t know that 97.5% of all text messages are usually read within five seconds”

by on August 10, 2012

Textlocal.com, the business mobile messaging company has released a report which found that 86% of businesses were not aware of the high response rates of SMS and similarly, 75% of businesses didn’t know that 97.5% of all text messages are usually read within five seconds.

Interestingly though, the report also found that 67% of business owners actually preferred mobile messaging and mobile web compared to apps, and two-thirds stated that they found SMS more effective than email in their overall marketing campaigns.

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UK consumers use only four mobile apps regularly, new research reveals

by on August 9, 2012

UK consumers use only four mobile apps regularly, according to new research by user experience agency Webcredible. The apps used most frequently are for useful, practical purposes such as journey planning, searching for locations, booking tickets or finding voucher deals. The most successful apps were those that had become part of a user’s daily routine.

40% of people taking part in the research had used location-sensitive apps from their phones to find the nearest hotel or coffee shop, while the study also found that 90% used their phones to get quick, necessary shopping tasks done when they were commuting.

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Over 50. “Having grandchildren, being free to do exactly what I want” / Vox Pops International

by on July 18, 2012

Vox Pops International

There are an increasing number of over 50’s in the UK and if they are your target group, you need to understand them. www.voxpops.com

What better way is there than to see them for yourself, talking about issues that impact on your business?

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Customer service inquiry tip : “Be eager to talk with customers when they are eager to talk to you”

by on July 15, 2012

A study from IfbyPhone, a marketing company focused on “voice interactions,” finds that people don’t like to wait.

Four out of five respondents to a poll of 531 U.S. consumers said they wanted to dump a brand that made them wait too long to speak to someone about a customer service inquiry. Forty-five percent said they would walk away from a brand if it weren’t for the contract. [more…]

Brands risk losing customers as result of poor mobile engagement / Foolproof

by on April 4, 2012

A major new study by experience design agency Foolproof, reveals the extent to which the quality of mobile interactions are driving the overall brand perceptions of today’s consumer.  The in-depth quantitative and ethnographic research programme - ‘Going Mobile’ - also highlights how a poor mobile experience can often deter customers from any further engagement with a brand. [more…]

How to identify and communicate with key media in order to deliver results / Val Mumby Clareville

by on February 28, 2012

Val Mumby is joint managing director of Clareville, a well-established PR agency which works with a wide variety of brands across the consumer and B2B sectors.

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