research
The first ever comprehensive report into the social media influence of all footballers in Premier League has revealed that individual players are becoming much more powerful brands than the clubs they play for.
The growth in players usage of Instagram has enabled an evolution in the way fans and players interact and build relationships, and this has been a key factor in the rise of ‘Player Power’.
Luxury advertising is rapidly shifting towards digital media, led by luxury hospitality brands. 50% of luxury hospitality advertising will be digital this year, up from 47% in 2017, according to Zenith’s Luxury Advertising Expenditure Forecasts 2018, published today.
Across all luxury brands, 33% of advertising will be digital this year, up from 30% in 2017.
The objective of this important GDPR seminar is to look beyond the practicalities associated with compliance to explore the key issues that may have been overlooked, or inadequately explored by researchers.
Friday 18th May 2018 – Devon Suite, Grand Connaught Rooms, Great Queen Street, Covent Garden, London WC2 5BA.
Click here >>>> to book your place.
Princess Diana beats the Virgin Mary to be named the nation's ideal mother, https://t.co/VqjzCky1Al.. please retweet pic.twitter.com/rQgybEAklv
— Will Corry (@slievemore) March 9, 2018
The number of budding entrepreneurs in Britain wanting to launch their own businesses has plummeted, research reveals.
Just 14pc of Britons want to start a company, down from 39pc three years ago, according to the survey conducted by high street lender NatWest. [more…]
Traditional internal combustion powered vehicles account for over 95% of the UK & European market.
Until recently a fringe choice, the reality of electric plug-in vehicles soon becoming more mainstream was given a major prompt when GB & France governments announced this summer that no new petrol-only or diesel powered cars & vans will be sold after 2040 and both Germany and The Netherlands announced they were aiming for an earlier timing.
insight engineers regularly cover and publish topics of interest to their clients and prospects. [more…]
The number of British shoppers feeling positive about making purchases has hit its lowest level since the second quarter of 2015, according to Nielsen’s latest Global Survey of Consumer Confidence and Spending Intentions.
Less than half (47%) felt now is a good time to buy things they may want or need over the next year – a figure that has been steadily dropping since just after the Brexit vote, when it stood at 53%.
Two thirds of Millennial Men feel brands are important as a way of expressing themselves, new research finds
A new study into the hopes and aspirations of so-called Millennial Man - those born between 1987 and 2000 – has found that more than two thirds feel ‘brands’ are important as a way of expressing themselves to others, a majority feel they are unlikely to ever afford a house of their own and are desperate to earn a high salary when young to have enough to support their older self and family. .. Engage Research [more…]
VCCPMedia have released research in conjunction with The Guardian called “Debunking Gen Z”.
It was commissioned to better understand how young people think and feel about the world they find themselves in and how they differ to their millennial predecessors.
Aged 16-24, it is important to understand this group as they make critical decisions about their education, their political beliefs and the future they want to build.
Key points from the study include;
- Oh Canada - The North American country beat out their US neighbours to take the top spot - mostly due to the high percentage of payments already being completed through cashless methods.
- UK in Top 3 - With Sweden in 2nd place, the UK rounds out the top 3 with a high number of citizens there being ready to embrace mobile payment services.
- China Not Dominating - Surprisingly the Asian superpower falls just outside the top 5. Whilst they have strong scores for many metrics they were lat down by their lack of credit card usage and a high remaining prevalence for cash payments.
Research reveals next wave of digital sales growth in popular retail categories will be driven by older consumers -
