#research
by Will Corry
on October 22, 2015
October 22, 2015: Magnetic Media has today published a new research study - ‘Moments that Matter’ - which takes a deep look at how in-the-moment magazine content makes people feel.
The study was inspired and based on thinking from LSE Professor of behaviourial science Paul Dolan, a world-renowned expert on Happiness.
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by Will Corry
on October 15, 2015
UK online ad viewability rose above 50% for the first time this year - but still lags far behind the other major EU ad markets.
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by Will Corry
on October 12, 2015
Nielsen Digital Ad Ratings mobile measurement launches in UK, offering comparable metrics to meet the needs of rapidly-growing digital advertising marketplace
Today Nielsen has added six countries to its global footprint for mobile measurement in Digital Ad Ratings, the industry-standard for independent, TV-comparable digital campaign measurement. In addition to the US and Canada, mobile campaign measurement will now be unlocking value for clients in the UK, France, Germany, Italy, and Australia - with Brazil to launch by the end of the year.
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by Will Corry
on February 6, 2013
Andy Thompson of Vox Pops International writes We'll be filming and interviewing consumers to find out how they're following, connecting and liking your brand...? Watch the video
We're offering a 5 minute video, featuring your social network sites + your own question(s)
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