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New Report : UK online ad viewability rises above 50% – but still costing over £1bn a year

by on October 15, 2015

UK online ad viewability rose above 50% for the first time this year - but still lags far behind the other major EU ad markets.

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Nielsen strengthens global footprint for mobile campaign measurement

by on October 12, 2015

Nielsen Digital Ad Ratings mobile measurement launches in UK, offering comparable metrics to meet the needs of rapidly-growing digital advertising marketplace

Today Nielsen has added six countries to its global footprint for mobile measurement in Digital Ad Ratings, the industry-standard for independent, TV-comparable digital campaign measurement. In addition to the US and Canada, mobile campaign measurement will now be unlocking value for clients in the UK, France, Germany, Italy, and Australia - with Brazil to launch by the end of the year.

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Movers and Groovers : Future Thinking appoints Dan Young as new head of Quantum Lab

by on September 5, 2015

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How consumers are confusing sugar and fat – findings from the latest Grocery Eye study : Future Thinking

by on June 7, 2015

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Discover KPI’s for the Insurance Sector / SPA Future Thinking …

by on August 12, 2014

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Latest from John & Di Earnshaw’s team at Vox Pops International

by on April 29, 2013

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Video : Tweet, Facebook, Pin it, Instagram… how do your customers engage with your brand?

by on February 6, 2013

Andy Thompson of Vox Pops International writes We'll be filming and interviewing consumers to find out how they're following, connecting and liking your brand...? Watch the video

We're offering a 5 minute video, featuring your social network sites + your own question(s)

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