#research
Advertising agency d.fferent launched the results of its latest consumer research to reveal that a shocking 92% of retirees and 81% of empty nesters feel misunderstood by housebuilders.
Astonishingly almost half of empty nesters and pensioners (43% and 48% respectively) state that they see no communications at all. [Strong, very useful research ..editor ]
Leicester has topped the rankings for best city in the UK to start a new business if you’re a millennial, according to new research from online business print providers, instantprint.
The new ranking analysed the cost of living in the 20 biggest UK cities, along with average age, number of start-ups per 1,000 people, office prices, train reliability, recycling rates, superfast broadband availability, and the average price of a cup of coffee to produce the top ten.
On what is traditionally the biggest day for football TV viewing figures, younger generations of fans this Boxing Day will turn to online instead of TV to get their fix of footy info, research by Statista finds.
88% of 18–24-year-old football fans will go online this Boxing Day to check scores and read match reports, while only 63% will turn on the TV, 25% will read news in print, 18% will get their info from the radio and 40% will get information from other sources.
Statista’s European Football Benchmark report
New research from NewVoiceMedia, a Vonage Company (NYSE:VG) and leading global provider of cloud contact centre and inside sales solutions, reveals that three-quarters of consumers prefer to have their customer service inquiries handled by a live agent over self-service options or a chat bot.
Chat bots can provide customers with quick answers to frequently asked questions or issues, and the survey notes the benefit of chat bots for certain interactions, such as 24/7 service.
When it comes to handling sensitive financial and personal information, however, most customers are more comfortable with a live agent, and just 13 percent say they’d be happy if all service interactions are replaced by bots in the future.
For further information, download the research whitepaper at www.newvoicemedia.com
The UK grocery market is set to experience 2.4% growth this Christmas, with shoppers predicted to spend £21.6bn over the festive period, according to the latest forecast from research organisation IGD.
With nearly half (48%) of shoppers agreeing that food and drink is the most important part of Christmas Day, grocery has a key role to play on the 25th December, creating opportunities for people to honour annual traditions or create new ones.
We have collected over 300 articles on shopping >>>>>
University of Cumbria research into cases of male domestic abuse is listed in the ‘UK’s Best Breakthroughs’ for having a significant impact on people’s everyday lives.
The list compiled by Universities UK, the umbrella group for UK universities, is part of the ‘MadeAtUni’ campaign launched today.
The aim is to change public perceptions of universities and bring to life the difference they make to people, lives and communities across the UK.
As holiday season draws to a close, brand technology agency, Great State announces results of its Summer holiday consumer survey
Over half (52%) of UK holidaymakers do not consistently book with the same providers according to new research from brand technology agency,Great State.
In total over 1000 UK consumers* were surveyed, to explore their attitudes and behaviours in relation to leisure travel and travel brands.
The research was commissioned to uncover how the UK’s holiday makers are booking holidays now, their habits and what this means for travel brands in a competitive marketplace.
Casting a Light on recruitment for research 
By Jhanne Litson. Head of Casting for Flamingo Strategic Insight Agency
It could be said that the worst side of recruitment for market research is like dating in the pre-internet age: lots of fishing in the same murky pools, armed with endless lists of requirements, and ultimately resulting in forced, fruitless conversations.
Marketers everywhere are looking for what will entice consumers to make a purchase—not just once but repeatedly—and new research points to a rather surprising result.
While conventional wisdom says that people don’t like uncertain gains or rewards, a study from the University of Chicago Booth School of Business finds that uncertainty can play an important role in motivating repeat behaviours.
Britain’s favourite logo is Coca-Cola’s, according to a new poll. The iconic red and white symbol was first revealed in the late 1800s and has remained largely unchanged ever since.
Research reveals next wave of digital sales growth in popular retail categories will be driven by older consumers -
