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# Research

Best tips to write a winning research paper

Best tips to write a winning research paper

by on May 6, 2019

A research paper is an academic writing that must have significant and theoretical data. A winning research paper needs in-depth research.

They may contain a suitable thesis argument with evidence from reliable and helpful sources.

Writing a winning research paper can be difficult and painstaking. You may find it challenging to select operations management research topics. You can consult professionals to choose the right topic.

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Have loyalty marketers lost sight of what consumers really want? – new research

Have loyalty marketers lost sight of what consumers really want? – new research

by on May 1, 2019

Loyalty marketers have lost sight of what consumers really want from brand loyalty schemes - that’s the stark finding of a new report from research group Rare: Consulting.

The result of a survey among 1,000 UK-based consumers, Rare:’s report Loyalty 2020 concludes brands need to consider customer behaviour and expectations to build loyalty as it’s no longer simply a transactional requirement. In fact, quality is identified as the most important factor in building trust and loyalty, ahead of price and customer service.

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Research : Here is a deep dive into the email marketing strategies of 100 influential global retailers.

by on April 28, 2017

  • Hitting the Mark : New Report Outlines the Best in the Email Marketing Industry
  • British retailers John Lewis, Asda, and EasyJet named in the top five brands for email marketing and customer experience, with ASOS coming in first place overall
  • Organisations are sending an average of four marketing emails per week, yet the majority are not using customer data to deliver relevant communications

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