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For the first time, more than half of all digital advertising will be on mobile devices / eMarketer

by on April 2, 2015

eMarketer: Mobile Ad Spending to Top $100 Billion Worldwide in 2016

The worldwide mobile advertising market will hit two significant milestones in 2016, according to new figures from eMarketer, surpassing $100 billion and accounting for more than 50% of all digital ads for the first time.

The $101.37 billion to be spent on ads served to mobile phones and tablets worldwide next year represents a more than 400% increase from 2013. Between 2016 and 2019, the last year in our forecast, mobile ads will nearly double again, totaling $195.55 billion. That figure will account for 70.1% of all digital advertising as well as more than one-quarter of total media ad spending worldwide.

For more information, please visit eMarketer's Interactive Guide to Worldwide Ad Spending, where you can compare and contrast statistics on traditional, digital and mobile ad spending for all 22 countries included in our estimates.

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eMarketer: UK mobile ad spending to pass the £2 billion mark this year – plus comment by Andrew Goode, Project Sunblock

by on July 1, 2014

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eMarketer: One-third of UK population now use tablets

by on October 2, 2013

Tablet usage amongst younger and older consumers on the rise

LONDON (02 October, 2013) -- Tablet ownership is fast becoming the norm in the UK, as a sizeable chunk of the population uses such a device at least monthly, and growth has passed the early-adopter stage, according to eMarketer figures.  www.eMarketer.com

This year, eMarketer estimates, 20 million people-more than one in three consumers in the UK-will use a tablet. This includes individuals who own their own tablet and use it monthly, as well as people who share a tablet with family members or others and also use the device on a monthly basis. By 2017, the tablet will become a mass-market device with more than half the UK population using one regularly.

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Leading UK & US academics join “Google of Emotions” – further boost to ad industry

by on September 4, 2013

Strengthens emotion measurement industry as mainstream tool to improve advertising

London, 4 September, 2013 – Emotion measurement technology company, Realeyes, today announces that two leading academics in affective computing (machine analysis of human emotions) and behavioural psychology are joining the company’s advisory board.

Working closely with Realeyes’ Chief Technology Officer, they will accelerate Realeyes’ Research & Development, help advance the product offering and identify the leading talent in tracking facial expressions and measuring emotions. [more…]