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Boost your sales by appealing to the sense

Boost your sales by appealing to the sense

by on January 23, 2020

Restaurants are experienced through all the senses and not just taste.

What customers see, feel, and smell all come together to bring an experience to life.

How a restaurant uses the customer's senses to create an experience can be managed and used to increase sales.

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RBH launch #ownthenight tv campaign for Resorts World Birmingham

RBH launch #ownthenight tv campaign for Resorts World Birmingham

by on October 3, 2016

RBH Creative Communications Agency has developed a new night-time campaign for Resorts World Birmingham to promote their unique evening offer https://vimeo.com/184692500

The campaign showcases the Resort’s 18 bars and restaurants and Genting International Casino, and uses #OWNTHENIGHT to encourage audiences to create their own night out at Resorts World Birmingham. The campaign will launch on Monday across an extensive range of media including digital ads, TV and Video on Demand (VOD) on Sky AdSmart, All 4 and ITV. [more…]

Infographic : Marketers must be ‘smarter’ & more ‘last-minute’ to halt waning interest in Valentine’s

by on February 11, 2016

A study by RadiumOne shows waning interest and an 'over-commercialisation' of Valentine's Day which means marketers need to be 'smarter' and more 'last-minute' about campaigns - particularly as consumer research and purchasing tends to peak in the last few days.

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The Rise in Whining and Dining

by on January 21, 2016

Zapper’s pioneering CRM platform reaches 55,000 diner rate and reviews in first 3 months – over 90% are positive!

Venues in the hospitality industry are beginning to understand the speed, simplicity and advantages of switching to mobile payments. Zapper, the fast growing global data insights solution, enabled by mobile payment, now offers venues the ability to view and privately respond to customer feedback.

With over 55,000 UK rate and review comments since the feature launched in October 2015, Zapper has encouraged over 90% of users to leave feedback when paying with the app. Research also suggests 4 in 5 reviews show a positive experience. Looking at the 1% rule for digital interaction, Zapper users are also 3x more likely to leave a written comment with their rating, of which 9/10 comments are positive!

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Thought leadership in social media – an initiative from Hospitality and Catering News

Thought leadership in social media – an initiative from Hospitality and Catering News

by on March 4, 2015

We recently reported on an initiative from Hospitality and Catering News demonstrating thought leadership through research of the adoption and use of social media by restaurants, hotels, contract caterers and other providers of hospitality and catering services in their industry.

Now they have taken things a step further by holding a Roundtable event to discuss the findings of their research with a group of leading figures representing their industry. The event drew delegates from Twitter UK, a board director of Westbury Street Holdings/BaxterStorey, Mridula Baljekar award-winning cookbook author plus many other notable figures.

Copies of the report are available to readers of theMarketingblog and can be requested by sending an email to Hospitality and Catering News. [more…]

Top 15 product pages for 2014 in Hospitality & Catering News

Top 15 product pages for 2014 in Hospitality & Catering News

by on January 15, 2015

Readers' Choice, we just love the way Hospitality & Catering News takes the time that their reader's spend reading articles through Google Analytics to set their Top 15 product pages in 2014.

Pages views would have been much simpler and quicker, but by also applying time spent on page a far more valuable metric is applied. The qualitative nature of the measurement shows what people are really spending their time reading, so well done H&C News and all their advertiser's that make the cut. [more…]

Pioneering benchmarking of social media usage by businesses

Pioneering benchmarking of social media usage by businesses

by on January 7, 2015

For many businesses social media drives significant sales especially restaurants where simply tweeting you have a table available can see replies requesting said table, for many others it's not quite so simple, but we all surely would like to know where we are with social media in relation to our competitor's and peer's.

So what better industry to pioneer benchmarking of what, how and to what effect social media is being used than hospitality and catering, And of course it's H&C News at the forefront of this with a team of influential sponsors representing different sectors of the industry behind them. The survey collecting the data can be seen here. [more…]

Events : H&C News social media roundtable

Events : H&C News social media roundtable

by on July 18, 2014

Social media presents many challenges, and a B2B marketing roundtable event held recently by Hospitality & Catering News at the citizenM hotel in Bankside, London, sponsored by Armourcoat saw delegates from pub groups, hotels, restaurants and coffee shops come together to share learning.

For the full article

Leading B2C website 'Great British Chefs' which is very active across many social media channels took part discussing their tactics and strategies, channel by channel, explaining how they use each, how effective they find them as well as the differing metrics used.

This is the first such event but we understand the Hospitality & Catering News team are currently planning more so we look forward to following this progress. [more…]

Damian Wawrzyniak will host the definitive trade event for food and drink

by on May 3, 2014

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Just who is the typical UK YouTuber? Research reveals their influence

by on April 20, 2014

New research from Google profiling UK YouTubers shows they are older, more social and more influential than you might expect

UK YouTube viewers are a highly sociable bunch according to the latest findings from Google-commissioned research. Far from spending all day in their rooms with the curtains drawn, they’re twice as likely to go to the cinema or sporting events than non-YouTube viewers. They’re four times as likely to go to concerts. They’re also older than you’d expect, with 90% of YouTube viewers aged 18 or over and 50% older than 35. Just 10% are aged 13-17, demonstrating that YouTube reaches people across all demographics.

The study was carried out to help brands understand more about the YouTube audience and how best to create relevant content for them.  More research articles from theMarketingblog. [more…]