retail
Leading organic baby food brand Ella’s Kitchen has appointed full-service, integrated marketing outfit bigdog as its content agency, following a competitive four-way pitch.
The brief, covering strategy, creative, distribution and media will see bigdog support the delivery of the brand’s annual content marketing plan, across its social and owned channels.
New ad highlights the taste experience delivered by Cracker Crips, bringing the brand to life for consumers through a Romeo and Juliet storyline
Latest : pladis, a leading international manufacturer of biscuits, snacks and cakes, announced today that Jacob’s has launched a brand-new TV advert for its sharing backed snacks range, Jacob’s Cracker Crisps.
The new ad hit consumers’ televisions on Monday 8th May, during ITV’s Coronation Street. The campaign dramatises the unique Cracker Crisp product, combining the big crunch of a cracker and the big flavour of a crisp.
The 8th Annual Retail Customer Engagement Summit,
Wednesday 7th June 2017, Cavendish Conference Centre, London W1
The future of retail is not how many stores you have, but how many customers you serve.
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Adam&eve gets its feet wet for new Waitrose campaign https://t.co/dSOFGRPXMr please retweet - thanks pic.twitter.com/3SJljPpKsa
— Will Corry (@slievemore) April 8, 2017
Mars Chocolate UK has revealed that last year’s adverts for Maltesers that put disabled people front and centre have proved to be the most effective advertising for the brand in the last ten years.
Maltesers rolled out the series of ads in October as part of Channel 4’s Superhumans Wanted competition, all of which were inspired by real-life stories from disabled people, celebrating universally awkward situations.
Your Kit Kat will soon have less sugar in it Please Retweet https://t.co/mDl2VlxUi1 pic.twitter.com/tgF0sXHCMA
— Will Corry (@slievemore) March 8, 2017
Next Plc is implementing a new Digital Asset Management (DAM) system to enhance its ability to use and manage its growing volume of digital assets, [more…]
With a purchasing power of £12 billion annually in the UK, homemovers are a hugely untapped target audience for advertisers, with each homemover spending an average of £10,000 for a variety of goods and services before, during and after a move.
Life event marketing company TwentyCi is today launching its digital and programmatic division, TwentyCi Digital, which will enable advertisers and their agencies to reach known homemovers through programmatic advertising at the appropriate time for their product - as well as through other digital channels including social media, PPC and TV. [more…]
IKEA is attempting to stop illegal “non-sponsored sleepovers” from taking place in their worldwide network of stores.
Junk food advertising will soon be hit by a ban across all media aimed at children both on and offline. Last week the Committee of Advertising Practice (CAP) set out their ‘tough’ new rules relating to the advertising of HFFS or high fat, salt or sugar food and drink products to children.
Find out what you need to know to avoid getting your brand into trouble.
Research reveals next wave of digital sales growth in popular retail categories will be driven by older consumers -
Since the inception of the internet, digital marketing has dominated the marketing domain across the world. 
A lady hurried to the chemist to get medication for her sick child, when she got back to her car she found that she had locked her keys inside.
If you want to avoid being in the twenty per cent of businesses that don’t make it past year one, growth hacking strategies are the way to go.