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Ella’s Kitchen picks bigdog for content brief

Ella’s Kitchen picks bigdog for content brief

by on June 16, 2017

Leading organic baby food brand Ella’s Kitchen has appointed full-service, integrated marketing outfit bigdog as its content agency, following a competitive four-way pitch.

The brief, covering strategy, creative, distribution and media will see bigdog support the delivery of the brand’s annual content marketing plan, across its social and owned channels.

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Jacob’s launches new Cracker Crisps advert: Romeo and Juliet get together

Jacob’s launches new Cracker Crisps advert: Romeo and Juliet get together

by on May 21, 2017

  • New ad highlights the taste experience delivered by Cracker Crips, bringing the brand to life for consumers through a Romeo and Juliet storyline

Latest : pladis, a leading international manufacturer of biscuits, snacks and cakes, announced today that Jacob’s has launched a brand-new TV advert for its sharing backed snacks range, Jacob’s Cracker Crisps.

The new ad hit consumers’ televisions on Monday 8th May, during ITV’s Coronation Street. The campaign dramatises the unique Cracker Crisp product, combining the big crunch of a cracker and the big flavour of a crisp.

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Events : Book now for the 8th Annual Retail Customer Engagement Summit

by on April 24, 2017

The 8th Annual Retail Customer Engagement Summit,

Wednesday 7th June 2017, Cavendish Conference Centre, London W1

The future of retail is not how many stores you have, but how many customers you serve.

Book now

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Will this put some clear blue water back between Waitrose and its competitors?

by on April 8, 2017

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‘Most successful’ advert for the brand in 10 years

‘Most successful’ advert for the brand in 10 years

by on April 6, 2017

Mars Chocolate UK has revealed that last year’s adverts for  Maltesers that put disabled people front and centre have proved to be the most effective advertising for the brand in the last ten years.

Maltesers rolled out the series of ads in October as part of Channel 4’s Superhumans Wanted competition, all of which were inspired by real-life stories from disabled people, celebrating universally awkward situations.

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Your Kit Kat will soon have less sugar in it

by on March 8, 2017

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Next Plc to build digital ‘Image Factory’ to enhance customer experience

Next Plc to build digital ‘Image Factory’ to enhance customer experience

by on February 9, 2017

Next Plc is implementing a new Digital Asset Management (DAM) system to enhance its ability to use and manage its growing volume of digital assets, [more…]

TwentyCi Digital launch enables online advertisers to tap into lucrative homemover market

TwentyCi Digital launch enables online advertisers to tap into lucrative homemover market

by on January 23, 2017

With a purchasing power of £12 billion annually in the UK, homemovers are a hugely untapped target audience for advertisers, with each homemover spending an average of £10,000 for a variety of goods and services before, during and after a move.

Life event marketing company TwentyCi is today launching its digital and programmatic division, TwentyCi Digital, which will enable advertisers and their agencies to reach known homemovers through programmatic advertising at the appropriate time for their product - as well as through other digital channels including social media, PPC and TV. [more…]

Which retailer is battling with illegal “non-sponsored sleepovers”?

Which retailer is battling with illegal “non-sponsored sleepovers”?

by on December 21, 2016

IKEA is attempting to stop illegal “non-sponsored sleepovers” from taking place in their worldwide network of stores.

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Junk food advertising will soon be hit by a ban across all media aimed at children both on and offline … PromoVeritas

Junk food advertising will soon be hit by a ban across all media aimed at children both on and offline … PromoVeritas

by on December 19, 2016

Junk food advertising will soon be hit by a ban across all media aimed at children both on and offline. Last week the Committee of Advertising Practice (CAP) set out their ‘tough’ new rules relating to the advertising of HFFS or high fat, salt or sugar food and drink products to children.

Find out what you need to know to avoid getting your brand into trouble.

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