Get in Touch

retail

Retail : Increasing numbers are upgrading to retailers’ premium food brands

Retail : Increasing numbers are upgrading to retailers’ premium food brands

by on December 14, 2016

  • Analysts are predicking a record year for Sainsbury's, Tesco, Asda and Morrison's premium ranges
  • Marks & Spencer is also on the up with a 2.9 per cent rise in food and drink sales
  • Aldi remains the fastest grower thanks to its Specially Selected range
  • Some high-range items are being put on the shelves for the first time in 70 years

[more…]

British retail “drowning in sea” of unrewarding loyalty cards

British retail “drowning in sea” of unrewarding loyalty cards

by on December 7, 2016

Only Finland has more but, paradoxically, British shoppers among least likely to use them

Although British shoppers are the most likely in the world to have a loyalty card, with the exception of Finland, they’re among the least likely to see or utilise the benefits, according to a Nielsen study of 63 countries.

Two-thirds of shoppers globally report being a member of a retail loyalty scheme, compared to 89% in Britain. Only Finland is higher (94%). The average British loyalty card holder has 3.6 of them, behind only Japan and Lithuania.

[more…]

Anyone for slippers?

Anyone for slippers?

by on December 5, 2016

Whatever your height, whatever your age, everyone loves a great pair of slippers to pad about in at home on winter evenings.

If you’ve looked around, you’ll know that there isn’t much of a slipper selection out there above a size 12. Tall guys looking for large size men’s slippers this winter might like to take a look at the choice of styles available from Walktall.

If you’re looking for fun, contemporary styling plus great value, check out the choice of styles from the humourously named Bedroom Athletics brand. Their faux fur slip-ons and bootees look really toasty! All available at £25.00.

[more…]

Research : Study shows 92% of UK customers would cheat on their favourite retailers / ICLP

by on November 24, 2016

Global loyalty marketing agency, ICLP, reveals that the majority of British consumers are now in less committed relationships with their favourite retailers than ever before, with only 8% feeling devoted towards their preferred retail brands.

Devotion, which is a factor of how passionate, committed and intimate consumers feel with a retailer, is key to growing high-value, enduring relationships between people and brands.

[more…]

Live-data website for Black Friday, analysing data across over 2,000 eCommerce websites

by on November 23, 2016

With two days until Black Friday 2016, Affiliate Window have launched a live-data visualisation website: www.awinblackfriday.com. Reporting the events of Black Friday as they unfold, [more…]

“It’s very reassuring to see the market perform so well” / The IMRG Capgemini eRetail Sales Index

“It’s very reassuring to see the market perform so well” / The IMRG Capgemini eRetail Sales Index

by on November 21, 2016

The IMRG Capgemini eRetail Sales Index has revealed the value of online retail sales grew +18.9% year-on-year (YoY) in October. This was building on a comparatively low rate in October 2015 (when growth was +8.7%), but it still represents the highest YoY growth rate in any month since November 2014, when Black Friday had a huge impact on pre-Christmas shopping patterns.

Interestingly, the Index also recorded its lowest conversion rate – the percentage of website visits that result in sales – since February 2013, at just 4.1%*. This may suggest that, ahead of Black Friday this year, increasing numbers of people are visiting company websites to browse and build wish-lists. Although this may initially seem to contradict the high overall Index growth, it may have been sustained by a significant increase in both the number of site visitors and the amount of impulse purchasing completed at full price whilst browsing.

[more…]

Research : Black Friday now biggest shopping day of the UK holiday season, according to Adobe Digital Insights

Research : Black Friday now biggest shopping day of the UK holiday season, according to Adobe Digital Insights

by on October 27, 2016

Black Friday is now the UK’s biggest online shopping day of the Christmas season, reveals the latest Adobe Digital Insights (ADI) study. Online revenues around Black Friday alone are expected to hit £901 million ($1.1 billion) this year, driven by aggressive sales promotions and its proximity to most peoples’ final pay day before Christmas.

Consumer activity around both Black Friday and Cyber Monday (usually the last Friday and Monday of November, respectively) shows no sign of abating, with spending growth on these two days outpacing annual average growth in the UK by 50 percent. Both are relatively recent imports from the US holiday calendar.

[more…]

One mattress to rule them all

One mattress to rule them all

by on October 25, 2016

It’s all about branding

Of course, having a superior product is only part of the success. You can have the best product in the world but if you can’t sell it to people, it will go nowhere fast. Creating a message that consumers respond to involves creating an image that resonates with them – it means generating an influential brand, and that is something that Eve has done exceptionally well. [more…]

Movers and Groovers : “Consumers now demand a richer experience when it comes to products online” .. Kim Ludlow, Brandbank

Movers and Groovers : “Consumers now demand a richer experience when it comes to products online” .. Kim Ludlow, Brandbank

by on October 24, 2016

The managing director for grocery shopping and comparison site mySupermarket.co.uk, Kim Ludlow, has joined product content company Brandbank to help FMCG brands do a better job at bringing their products to life on shopping websites.

Ludlow, a former Tesco.com head of sales, will head up digital and business innovations at Brandbank, who help FMCG suppliers in 16 countries create and distribute product content, mainly for e-commerce purposes.

[more…]

RBH launches new ‘shop every corner’ creative campaign for Mell Square

by on October 19, 2016

RBH Creative Communications Agency was appointed to deliver PR, Marketing and Social Media for Mell Square Shopping Centre and its 90 retailers in July this [more…]