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Retargeting

“Retargeting has moved from a niche tactic to a critical tool for turning data into successful strategies” / Michael Bertaut, MD EMEA at AdRoll

by on January 30, 2015

To learn more about how marketers are using retargeting to achieve objectives across the funnel, download the State of the Industry: A close look at retargeting and the programmatic marketer.

Sixty-four per cent European marketers plan to increase their spend on retargeting in 2015, a new report by AdRoll has shown.

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Did you just ask for the best marketing automation in the universe? / Tiago Oliveira, Egoi

by on November 7, 2014

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Increasing conversions with retargeting / Red Cow Media

by on September 24, 2014

What is retargeting? Retargeting has seen a huge surge in popularity throughout the online world in the past year or so, yet many companies and digital enthusiasts alike are still unfamiliar with the concept, particularly at an in-depth level.

Red Cow Media are a specialist search marketing agency based in Manchester. They have a wealth of experience in retargeting and conversion optimisation strategies for a vast range of clients locally, nationally and internationally. [more…]

Movers and Groovers : AdRoll appoints Michael Bertaut as MD of EMEA Strategic Sales

by on August 15, 2014

Global ad retargeting company launches in London to invest in ad tech capital of Europe

AdRoll, the world’s most widely adopted retargeting platform, today announced the opening of its London office and the appointment of Michael Bertaut as Managing Director of EMEA Strategic Sales.

Bertaut, Google’s former Country Manager for Italy and ex-Head of New Business Sales in Latin America, will be responsible for building out a London-based strategic sales organisation, focusing on bringing @AdRoll 's cross-device, cross-platform, transparent digital advertising solutions to sophisticated larger brands and agencies across EMEA. [more…]

Join us at SMX London next month! Inspiring keynote, exceptional networking opportunities, & much more lined up

by on April 11, 2014

Events:  Search Engine Land’s SMX London search marketing conference is returning to the UK on May 13-14, 2014. We’ve got a revamped, updated agenda, and have already confirmed dozens of world-class speakers.

SMX London is a can’t-miss event for all serious marketers, whether you’re the CMO or working to implement your key campaigns on a tactical level.

Events : Get your 15% discount code for SMX London 13-14 May 2014

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Events : A virtual tour of Search Engine Land’s SMX London search marketing conference / May 13-14, 2014

by on April 8, 2014

The Big SMX London Preview – A Virtual Tour Of What To Expect

SMX London search marketing conference is returning to the UK on May 13-14, 2014. We’ve got a revamped, updated agenda, and have already confirmed dozens of world-class speakers. SMX London is a can’t-miss event for all serious marketers, whether you’re the CMO or working to implement your key campaigns on a tactical level.

Events : Get your 15% discount code for SMX London 13-14 May 2014

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Events : Looking for ways to improve your social media, SEO/SEM, retargeting, advanced segmentation and affiliate marketing strategies?

by on April 4, 2014

Lenovo Vice President and General Manager Keynotes at SMX London 2014

Events : Get your 15% discount code for SMX London 13-14 May 2014

The Keynote will be part SMX London’s expert-led conference programme @SMX_London taking place on 13th & 14thMay at Chelsea Football Club, London. The programme covers cutting-edge content for corporate and agency search marketers wanting to stay ahead of the competition and the search engines.

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Events : 40 conference sessions, 80 speakers / a4uexpo London 2013

by on June 5, 2013

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Much has changed within a year of Performance Marketing

by on September 13, 2012

 

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