Retargeting
To learn more about how marketers are using retargeting to achieve objectives across the funnel, download the State of the Industry: A close look at retargeting and the programmatic marketer.
Sixty-four per cent European marketers plan to increase their spend on retargeting in 2015, a new report by AdRoll has shown.
What is retargeting? Retargeting has seen a huge surge in popularity throughout the online world in the past year or so, yet many companies and digital enthusiasts alike are still unfamiliar with the concept, particularly at an in-depth level.
Red Cow Media are a specialist search marketing agency based in Manchester. They have a wealth of experience in retargeting and conversion optimisation strategies for a vast range of clients locally, nationally and internationally. [more…]
Global ad retargeting company launches in London to invest in ad tech capital of Europe
AdRoll, the world’s most widely adopted retargeting platform, today announced the opening of its London office and the appointment of Michael Bertaut as Managing Director of EMEA Strategic Sales.
Bertaut, Google’s former Country Manager for Italy and ex-Head of New Business Sales in Latin America, will be responsible for building out a London-based strategic sales organisation, focusing on bringing @AdRoll 's cross-device, cross-platform, transparent digital advertising solutions to sophisticated larger brands and agencies across EMEA. [more…]
Events: Search Engine Land’s SMX London search marketing conference is returning to the UK on May 13-14, 2014. We’ve got a revamped, updated agenda, and have already confirmed dozens of world-class speakers.
SMX London is a can’t-miss event for all serious marketers, whether you’re the CMO or working to implement your key campaigns on a tactical level.
Events : Get your 15% discount code for SMX London 13-14 May 2014
The Big SMX London Preview – A Virtual Tour Of What To Expect
SMX London search marketing conference is returning to the UK on May 13-14, 2014. We’ve got a revamped, updated agenda, and have already confirmed dozens of world-class speakers. SMX London is a can’t-miss event for all serious marketers, whether you’re the CMO or working to implement your key campaigns on a tactical level.
Events : Get your 15% discount code for SMX London 13-14 May 2014
Lenovo Vice President and General Manager Keynotes at SMX London 2014
Events : Get your 15% discount code for SMX London 13-14 May 2014
The Keynote will be part SMX London’s expert-led conference programme @SMX_London taking place on 13th & 14thMay at Chelsea Football Club, London. The programme covers cutting-edge content for corporate and agency search marketers wanting to stay ahead of the competition and the search engines.
Research reveals next wave of digital sales growth in popular retail categories will be driven by older consumers -
Since the inception of the internet, digital marketing has dominated the marketing domain across the world. 
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If you want to avoid being in the twenty per cent of businesses that don’t make it past year one, growth hacking strategies are the way to go. 
If you are running a B2B company then you know that generating high-quality leads to keep that sales funnel nice and full is paramount. You also know that is often easier said than done.
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