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Ad sales show huge growth in engagement and branding campaigns .. Vibrant Media

by on March 31, 2016

Rich media, engagement and content marketing formats now account for two fifths (40.84 per cent) of campaigns booked through Vibrant Media’s UK head office, according to the original native ad company’s 2015 figures.

These figures incorporate all of Vibrant Media’s “International” ad sales, accounting for revenue from all countries except the USA and Canada.

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How Asda is changing the message for mobile advertising

by on April 15, 2015

Asda has launched the world’s first Rich Ad Messaging campaign.

Engaging their Easter audience via a scrolling ad message on their mobile devices whilst they browse the web and apps, the campaign then combines this mass broadcast execution with the high impact value of Rich Media engagement. [more…]

Movers & Groovers / Scott Sullivan has been appointed global chief technology officer (CTO) of Adconion Media Group

by on May 21, 2012

Scott Sullivan has been appointed global chief technology officer (CTO) of Adconion Media Group. www.adconion.com

In the new position for the rapidly growing Adconion Media Group, Mr. Sullivan will focus on developing the company's technology and product strategies – with a focus on delivering innovative ad formats that span display, video and social, whilst continuing to extend the platform across multiple screens and devices. [more…]

Rich media plus video increases visits six-fold / Research from MediaMind

by on March 29, 2012

MediaMind, the leading independent provider of integrated digital advertising solutions, released new research today showing that advertisers who want to increase website traffic and sales should look to dynamic and flexible, eye-catching display ads.

The study examines 24,000 creatives with more than 12 billion impressions to discover how rich media and standard banners affect site visits.  The research can be downloaded  here : http://bit.ly/RichMediaMM

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