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Richard Barrett

Initials launches technology and innovation unit LABS with two senior team appointments

Initials launches technology and innovation unit LABS with two senior team appointments

by on May 7, 2019

Creative agency Initials today announces the strengthening of its digital offering through the launch of LABS, which will spearhead a more specialized approach to optimizing digital and technology infrastructure for its clients.

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Frank Recruitment Group, appoints Initials to global internal branding overhaul

by on May 24, 2018

Initials the integrated marketing agency, today announces its appointment by Frank Recruitment Group to handle the overhaul of its internal branding. The group have customers [more…]

Aunt Bessie’s prioritises shopper marketing with Initials appointment

by on May 3, 2017

Aunt Bessie’s, the iconic, family-owned British food company, has appointed Initials as its shopper marketing agency. Following a competitive pitch against four undisclosed agencies, Initials will be handling shopper marketing across the Aunt Bessie’s brand.

The appointment is part of a wider strategic shift by Aunt Bessie’s to give more focus to shopper marketing. Initials was selected in part thanks to its broad-ranging experience in the FMCG sector, with clients such as PepsiCo, Philips and Mondelez. Run out of the Initials Leeds office, work will commence immediately with support from the London team.

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