TheMarketingblog

Shaken & Stirred - Influential Brand Profiling and Positioning

Richard Britton

Monetising content survey / “In the UK 88% polled said that they don’t currently pay for digital media sites” / CloudSense

Publishers Must Rebuild for Digital to Achieve Commercial Success The urgent need for media houses to find new, compelling ways to attract subscribers to their online publications and enable other methods of monetising content is highlighted by an extensive new

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Consumer attitude survey suggests advertising must remain at the heart of media

CloudSense survey shows ads accepted by consumers as part of free media content ‘deal’ An extensive new survey of consumer attitudes to online advertising and content carried out by international cloud technology company, @cloudsense, underlines the continuing need for advertising to

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Facebook has claimed that the website is the ‘centre’ of marketing activity

Following the news that Joanna Shields (EMEA vice president and managing director) at Facebook has claimed that the website is the ‘centre’ of marketing activity due to the positive affect it has on sales and brand preference, please see this

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