Today marks the 1-year anniversary of the seminal speech by P&G’s Mark Pritchard on cleaning up digital advertising, so its appropriate it’s the day the two leading cross-industry standards bodies in the UK & US announce they’re aligning many of their key initiatives […]
JICWEBS and TAG align UK and US brand safety and anti-fraud initiatives Read More »
Havas has become the latest major media agency to be certified for both brand safety and anti-fraud by JICWEBS – the independent body that sets best practice and standards for trusted online ad trading in the UK.
Havas to be certified for both brand safety and anti-fraud Read More »
In the attempt to tackle the rising threats of online ad fraud and brand safety, JICWEBS has undergone various changes including Richard Foan leaving ABC after 33 years to focus full-time on JICWEBS in a new role as the body
JICWEBS takes new steps to combat online ad issues Read More »
“This issue of brand safety online is one of the very reasons the Joint Industry Committee for Web Standards (JICWEBS) was set up and we have a certification system to tackle this. It enables companies involved in serving online ads
JICWEBS comment re Times article on ads funding terror Read More »
First companies certified against reducing online ad fraud JICWEBS – the independent body that defines best practice and standards for online ad trading in the UK – has announced the next stage in the move to tackle online ad fraud.
First companies certified against reducing online ad fraud Read More »
Companies can receive certification for using fraud-reduction techniques The UK’s Joint Industry Committee for Web Standards (JICWEBS) – the independent body that defines best practice and standards for online ad trading – has announced the next stage in the move
JICWEBS announces latest move to combat ad fraud Read More »
The UK’s Joint Industry Committee for Web Standards (JICWEBS) – the independent body that defines best practice and standards for online ad trading – has announced the next stage in the move to tackle online ad fraud. JICWEBS has published
JICWEBS publishes taxonomy of online ad fraud to tackle issue Read More »
The UK’s Joint Industry Committee for Web Standards (JICWEBS) – the independent body that defines best practice and standards for online ad trading – is updating its recommended guidelines for products that aim to measure the viewability of online ads.
JICWEBS update on online ad viewability initiative Read More »
The UK’s Joint Industry Committee for Web Standards (JICWEBS) – the independent body that defines best practice and standards for online ad trading – has announced the next stage in the move to tackle online ad fraud.
JICWEBS publishes best practices guidelines to tackle online ad fraud Read More »
British Gas, O2, Marks & Spencer, Cillit Bang, Asda and Center Parcs are among the brands advertising on “paedeo and incest websites”, according to a report in The Sun, leading to questions about the efficacy of the media monitoring and
