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Thomas Cook Airlines launches its first programmatic ad campaign

by on April 15, 2015

Early tests see cost per customer acquisition falling by 75%

Thomas Cook Airlines has launched its first purely programmatic ad campaign in the UK, which will involve using customer data to target users across the entire customer life-cycle.

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Programmatic / TV and online ads to be synced via new programmatic offering

by on December 3, 2014

Infectious Media integrates new programmatic platform enabling online ads to be served in sync with TV ads

Taps into consumers’ dual-screening habits by triggering display ads to run within milliseconds of TV ads

Infectious Media, @Infectiousmedia the programmatic specialist, has integrated TV synchronisation capabilities directly into its programmatic platform to allow digital display ads to be automatically coordinated with TV ads.Online ads will be deployed programmatically on desktops and tablets within milliseconds of a TV advert appearing.

This allows brands to reach audiences across dual screens, maximising the impact of their TV investments. The technology is able to establish the right time to deploy ads by tapping into a commercial database containing information on TV slots for over 2,000 channels, across 60 countries.

http://www.infectiousmedia.com/

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Are you a brand, agency, publisher or solution provider with thought leadership, innovation or insight to share?

by on March 2, 2014


ad:tech London 2014 conference - call for papers

Are you a brand, agency, publisher or solution provider with thought leadership, innovation or insight to share with Europe’s leading players in digital marketing and media?

ad:tech London is currently accepting content proposals for the 2014 show, giving you or your clients the chance to be considered to speak to a targeted audience of senior buyers and sellers of media. Key topics include media buying trends, digital transformation, targeting & efficiency, content marketing, native advertising, analytics, data, RTB & programmatic media, engagement, branding, sponsorship, future media & technology, search, mobile, social media and omnichannel marketing.  Find out more [more…]

Events : Who else wants a 15 % discount and a complimentary copy of High Performance Sales Strategies? – Sign up for AdMonsters Screens London 22 Nov 2013

by on November 4, 2013


http://admonstersscreens.co.uk/

Special –  theMarketingblog discount / 15 % discount code is MARKETINGBLOG13 Use it and save.

Register now! and get a complimentary copy of High Performance Sales Strategies by Russell Ward

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Admonsters Screens / Marketingblog discount / 15 % discount code is MARKETINGBLOG13 Use it and save

by on October 20, 2013

Admonsters Screens, London 22nd November

We now live in a multi-screen world, with smartphones, tablets and connected TVs all changing the way marketers must communicate. Admonsters Screens will provide the latest cutting edge techniques and best practices, with presentations from industry leaders and delegates will learn how to monetise the multi-screen future.

The keynote speaker is Oliver Snoddy, Head of Planning UK at Twitter who will be talking about Social and TV – Integration in Real Time.

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Register now for a special 15 % discount code / AdMonsters Screens 2013 / 22 November 2013

by on October 13, 2013


AdMonsters Screens Date: 22 November 2013 Location: etc Venues, 200 Aldersgate … http://www.admonstersscreens.co.uk

Special –  theMarketingblog discount / 15 % discount code is MARKETINGBLOG13 Use it and save. Register now!

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Lovestruck.com and adconnection use TV-harmonised RTB in UK media first

by on July 22, 2013

Leading independent media agency, adconnection, was tasked by Lovestruck to manage the brand's extension into TV advertising.  The agency used brand new technology that enabled Lovestruck to sync real-time bidding (RTB) display activity with large TV spots, capitalising on the rise of multi-screen viewing habits.

We take a look in more detail at the campaign that was recently shortlisted for the MediaTel Connected Consumer Awards and the Thinkbox TV Planning Awards 2013.

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WPP’s Xaxis / A brand will know whether a TV viewer visited its website or “liked” it on Facebook

by on April 1, 2013

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“Online video RTB primed for dramatic growth” Forrester Consulting study

by on June 17, 2012

Real-time bidding (RTB) for online video is poised to explode over the next 18 months. According to the Forrester Consulting study "Online Video RTB Primed for Dramatic Growth," U.S. online video RTB spending will reach $387 million in 2012 and $667 million in 2013.

But what is causing this rapid growth?

Mike Shehan is founder and CEO of SpotXchange

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