Get in Touch

Rugby World Cup

PR Blunders : “Despite the investment of 50% of the UK annual marketing budget, there was no mention of Heineken’s Rugby World Cup sponsorship on its main UK website”

by on October 31, 2015

Heineken. Fujitsu, Land Rover, Gilbert, Find a Pub app, Coin Toss at the Rugby World Cup

Rebecca Collins writes I am emotionally exhausted.

Did I mention that I’m a burn-swimming Scot, my great grandmother was French and have lived in London for over 20 years. The last few weeks have been an emotional rollercoaster for my rugby allegiance.

"Despite the investment of 50% of the UK annual marketing budget, there was no mention of Heineken's Rugby World Cup sponsorship on its main UK website" [more…]

Rugby World Cup : “The ‘bandwagon’ fan is female and affluent” – Exponential

by on September 16, 2015

On the eve of the Rugby World Cup, an analysis of 3 million+ rugby fans reveals (a) how the fan base changes in a world cup year and (b) some new stereotypes about the differences with football fans:


New Zealand beats England in Rugby World Cup (social media) final – RadiumOne

by on September 14, 2015

The world’s premier rugby event would see New Zealand beat England in the final if the competition was based on social media audiences, according to programmatic and social sharing experts, RadiumOne.

RadiumOne’s “Social Score” calculates each team’s total audience across leading global social networks Facebook, Twitter, YouTube, Instagram and Google+ (as of 10 September 2015).


Golden Promotions partners with Walkabout to celebrate the Rugby World Cup

by on September 9, 2015

Licor 43, the premium Spanish liqueur, has today announced that it will be partnering with Walkabout for a second year to host a variety of Golden Promotions, this time celebrating the Rugby World Cup 2015.


Latest Tweets Rugby World Cup … DHL, Luis Picamole, Aer Lingus, Scotland World Cup Squad, The team from Wales

by on August 24, 2015


Marketing and the Rugby World Cup – latest tweets

by on August 23, 2015

Rugby World Cup, Land Rover, Canon, Bear Grylls, Heineken, National Dairy Council plus the latest tweets.


“The BBC to lose a portion of the RBS Six Nations live broadcast rights to ITV”

by on July 17, 2015

  SIX NATIONS ON ITV: MORE OPPORTUNITIES FOR BRANDS AS SPORT CONTINUES TO GO COMMERCIAL - adconnection  (via Six Nations on ITV: More opportunities for brands as sport continues to go commercial | Blog | Media Agency | Media Agency UK | Advertising Newspapers | Online Advertise - adconnection)

At a time in which there is considerable scrutiny over license fees and increased financial strains on the BBC, to lose a portion of the RBS Six Nations live broadcast rights to ITV marks yet another challenge for the Beeb. Via adconnection