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Movers and Groovers : RadiumOne appoints Craig Tuck as first UK MD

by on June 15, 2016

Movers and Groovers UK.

RadiumOne appoints Craig Tuck as first UK MD

Marketing technology business RadiumOne has appointed Craig Tuck to the newly created position of UK managing director.

Tuck, previously UK sales director, will report to Rupert Staines, the EMEA MD.

He will oversee the UK team of 60 people and focus on driving revenue and relationships across the wider industry. [more…]

Research : Dark Social dominates UK mobile sharing activity / RadiumOne

Research : Dark Social dominates UK mobile sharing activity / RadiumOne

by on June 10, 2016

80% of ‘shared’ content on mobile is viewed via Dark Social

The way Britons share and interact with online content on smartphones is dominated by Dark Social channels according to marketing technology experts, RadiumOne.

Over three-quarters (77%) of publishers’ or marketers’ content shared via mobile phones takes place via private Dark Social channels, such as email, text and instant messaging – versus just 23% via public social networks. When it comes to engaging with shared content, 80% of UK mobile clickbacks happen via Dark Social.

View the full report here

[more…]

Brexit Survey : Nearly 8 in 10 marketers to vote in / The Marketing Society and RadiumOne

Brexit Survey : Nearly 8 in 10 marketers to vote in / The Marketing Society and RadiumOne

by on May 27, 2016

Senior marketers in the UK are overwhelmingly in favour of voting to remain in the UK in the upcoming EU referendum, according to a survey by The Marketing Society and RadiumOne.

[more…]

Research : “All about the poor brand association for sponsors of Euro 2016 among fans” / RadiumOne

by on May 19, 2016

Over half of the brands most associated with the 2016 European Football Championships aren’t actually sponsors – according to new research from marketing technology experts RadiumOne.

Coca-Cola, Adidas and Nike are most associated brands

[more…]

Movers and Groovers : RadiumOne appointments boost programmatic expansion in Nordics

by on March 26, 2016

Global programmatic business RadiumOne continues its expansion in the Nordics with two senior executive appointments.

[more…]

Infographic : Marketers must be ‘smarter’ & more ‘last-minute’ to halt waning interest in Valentine’s

by on February 11, 2016

A study by RadiumOne shows waning interest and an 'over-commercialisation' of Valentine's Day which means marketers need to be 'smarter' and more 'last-minute' about campaigns - particularly as consumer research and purchasing tends to peak in the last few days.

[more…]

RadiumOne eyes Nordic growth with new Norway office

by on January 15, 2016

Programmatic advertising specialists RadiumOne has continued its international expansion by opening an office in Norway, one of the world’s most advanced digital ad markets. [more…]

Movers and Groovers : RadiumOne has hired leading WPP mobile executive, Jonathan Tom

by on November 26, 2015

RadiumOne has hired leading WPP mobile executive, Jonathan Tom, as Head of Mobile Programmatic for EMEA.

It highlights the increasing importance of mobile programmatic in online advertising, particularly as a way to address the under-performance of mobile as an ad medium – it accounts for 40% of internet time but only 27% of online ad spend.

[more…]

Britons are planning a £24.4 billion Christmas gift shopping spree …

by on October 28, 2015

New Research from RadiumOne

According to new research from marketing technology experts RadiumOne, 98% of people over 16 years of age will give Christmas presents this year, spending on average £489.04.

The most generous gift givers are 25-34 year olds (averaging £665) and those living in London (£767), while, regionally, people in Yorkshire & the Humber will spend the least (£378). People earning at least £80,000 a year will spend £1,608 on presents compared to £329 by those earning under £20,000. Top Graphic by Shutterstock [more…]

New Zealand beats England in Rugby World Cup (social media) final – RadiumOne

by on September 14, 2015

The world’s premier rugby event would see New Zealand beat England in the final if the competition was based on social media audiences, according to programmatic and social sharing experts, RadiumOne.

RadiumOne’s “Social Score” calculates each team’s total audience across leading global social networks Facebook, Twitter, YouTube, Instagram and Google+ (as of 10 September 2015).

[more…]