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BBB : Big Bad Blunders : Ryanair and O’Leary get it wrong in a big way

by on September 19, 2017


Bench implements marketing platform for Ryanair

by on June 7, 2016

Bench, a new company born out of the St Ives Group, has implemented a new marketing platform for Ryanair, as part of the airline’s wider digital transformation and customer engagement programme.

Ryanair’s customer-focused strategy has data driven marketing that is targeted and engaging at its heart. The implementation of the complete suite of Adobe Campaign marketing cloud by Bench – on time and to budget – has been central to the success of this approach.


Social Media Performance and Word of Mouth Conversations Rankings of the Top U.K. Airlines

by on April 14, 2016


The BA-owner has reportedly made a third approach to Aer Lingus

by on January 26, 2015

Aer Lingus has confirmed that its board is considering a sweetened offer from British Airways owner IAG.

The Irish flag carrier said IAG had raised its all-cash offer to €2.55 (£1.90) per share, including a cash dividend per share of five euro cents.

It added that the proposal remains conditional on due diligence, board recommendation and the receipt of "irrevocable commitments from Ryanair and the minister of finance for Ireland" to accept the offer.


Blunders : Ryanair in Twitter spat after Aer Lingus #photobomb ad

by on January 17, 2015


Kenny Jacobs, Ryanair at ad:tech London 21:22 October .. Putting experience at the forefront of brand transformation

by on October 18, 2014

Win a return flight with Ryanair, and an ad:tech London conference pass

Kenny Jacobs speaks about .....  Putting experience at the forefront of brand transformation
ad:tech London


#adtech_london Latest Tweets : Ryanair, @ZenithOptimedia, @AD2ONEUK

by on October 9, 2014


An important message from Matthew Appleby about ad:tech London 21-22 October

by on October 8, 2014

With ad:tech London taking place on the 21-22 of October I wanted to send you a reminder to those who are not yet involved or registered to attend.

ad:tech London is the event for modern marketing & media and this year we celebrate our ‘Digital Decade’ with keynotes from Martin Sorrell, Mondelez, Ryanair, Unilever, BBH, YouTube, Coca-Cola, PepsiCo and Media Entrepreneur Leonard Brody.


Click here to see the conference program Click here to see more about our Keynotes

Click here to see the full seminar program Click here to see full list of participating companies


Why Ryanair chief executive Michael O’Leary depends on free pens / #PPWeek

by on September 15, 2014

Survey results reveal that more business people are akin to Michael O’Leary’s money saving ideas than they might care to admit!

89.3 per cent of business people use free branded pens ( #PPWeek ) at work

Ryanair chief executive Michael O’Leary once made the bold statement that he bans the buying of ballpoints for the office commenting: “Hotels are great companies that offer free pens so I regularly purloin my pens... and I'm happy to supply hotel pens whenever I can.”*


Events : Meet the agency, media and technology partners who can help you stay ahead of your competition / ad:tech London 21-22 October 2014

by on September 1, 2014

Why should you attend ad:tech london in October? Events : An important message for brand marketers, agency executives, media owners and investors - ad:tech London 21-22 October 2014

Register Free

ad:tech is where the modern marketing and media community meet each year to source suppliers, network with industry players, benchmark their digital strategies and get-to-grips with emerging trends and technologies.