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Message for Millennials : Haagen-Dazs is trying to become cool again

by on July 13, 2017

General Mills’ Haagen-Dazs is trying to become cool again (was it ever thus? Take their word for it) with a new global campaign from Saatchi & Saatchi.

It’s aimed at those dreaded millennials. You can tell they’re millennials from their Cara-style eyebrows.

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Movers and Groovers : Brand Union appoints Alex Clegg to London office as new UK CEO

Movers and Groovers : Brand Union appoints Alex Clegg to London office as new UK CEO

by on June 20, 2016

WPP’s global brand strategy and design agency, Brand Union, (www.brandunion.com) has today announced the appointment of Alex Clegg as the new UK CEO.

Clegg will lead the UK team, providing innovative and bold leadership as the agency focuses on ambitious growth plans. Alex’s appointment comes at a key time for Brand Union as it installs a new approach to helping clients meet the wide variety of brand challenges they face today.

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Research : Unilever loses its crown as world’s top advertiser to rival Procter & Gamble .. WARC 100

Research : Unilever loses its crown as world’s top advertiser to rival Procter & Gamble .. WARC 100

by on March 1, 2016

  • 2nd ranked UK has two most effective campaigns in global top 20
  • 55% of the world’s most impactful campaigns are digital-led
  • Campaigns with a cause fill rankings of the world’s most effective campaigns
  • Unilever loses its crown as world’s top advertiser to rival Procter & Gamble
  • Warc 100, break through to appear in the top 10 brands list
  • India’s Tata Group is ninth global advertiser in 2015, up from 32 in 2014

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What’s huge and has a hammer teetering just above it?

by on March 27, 2015

Cadbury has unveiled a giant Easter egg at Sydney’s Bennelong Lawn in the Royal Botanic Gardens which will be cracked in front of a live crowd as part of Cadbury’s Easter celebrations this Sunday.

The egg measures five metres by 3.4 metres in diameter is being held by a structure 10.5m high and positioned with a hammer teetering just above it. The activation has been worked on by Saatchi & Saatchi, Wonder and Red Agency.

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The 12 brand archetypes: an essential tool for SME marketing / Richard Canterbury

by on August 27, 2013

Richard Canterbury, Co-founder of Love Smoothies and ex- Saatchi & Saatchi marketer, distills the essence of marketing's 12 brand archetypes and explains why they are of utmost importance to SMEs.

Defining the USP of a business has always been the cornerstone of developing an enterprise. It is, after all, what differentiates it from competitors and gives customers a reason to buy over everyone else.

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Procter & Gamble – new global marketing direction with a focus of using storytelling to emotionally engage audiences

by on October 10, 2012

Procter & Gamble’s flagship laundry brand undertakes new global marketing direction

Monday 15th October 2012 sees the launch of My Ariel, a brand new through-the-line marketing campaign from P&G laundry brand Ariel. The campaign hails a new direction for Ariel detergent and Ariel Stain Remover, marking a departure from the historic demo-led, proof of performance campaigns, to a focus of using storytelling to emotionally engage audiences. This approach recognises the shift in the modern consumer’s expectations of new brand campaigns. [more…]

Cheil UK takes on Jules Ridley to lead new business

by on October 5, 2012

Cheil UK has appointed Jules Ridley as new business director as part of its ongoing growth strategy.

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Ex Saatchi & Saatchi Manager joins AdInsight

by on July 4, 2012

AdInsight, (http://www.adinsight.com), the leading provider of call tracking and call analytics solutions, has appointed Jayne Edge, formerly group account manager at Saatchi & Saatchi, as senior marketing manager.

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Hub Digital Networks launches as UK’s only DOOH sales house and consultancy

by on May 17, 2012

Hub Digital Networks is launching today as the UK’s only dedicated Digital Out of Home (DOOH) sales and consultancy business.

It brings together the extensive knowledge and expertise of DOOH expert James Thornton, formerly Head of Agency Sales at Amscreen, and account and data planner Ian Robinson who was previously board director and Chief Intelligence Officer at Tullo Marshall Warren.  Hub Digital Networks will be the only one-stop shop of DOOH expertise, with a focus on supporting small and medium sized networks. 

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