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Could Britain’s supermarkets be about to merge?

by on June 26, 2015


Packaging design agency Parker Williams has redesigned the entire 40-strong range of Rachel’s yogurt

by on June 20, 2015

Parker Williams has redesigned the packaging for the entire 40-strong range of Rachel's yogurts.

This is the brand's first redesign in five years and Parker Williams' task was to evolve the look to better express the positioning of the genuine pleasurable taste and also build people's emotional connection to the brand. The updated packaging focuses on the gorgeousness of real fruit and the creamy texture of the yogurt.

Hand-scripted lettering emphasises the personal touch and link to Rachel herself and the brand story.


Is Sainsbury’s marketing failing to connect with consumers?

by on June 10, 2015


Brand advocates pointer / Savvy FMCG brands have regarded retailers as a media ‘channel’ for some time

by on April 8, 2015

FMCG brands are the kings of Twitter marketing. They thrive on viral content and ride the waves of topical news stories, attracting their most engaged Twitter audience.

But are they missing a trick by not taking into consideration a whole set of audience bigger than that of a prime time news channel?


Argos confirms plans for 10 concession outlets within Sainsbury’s stores

by on March 25, 2015

Argos has stepped up its digital transformation by confirming plans for 10 concession outlets within Sainsbury's stores.

The retailer, which makes products from electronics to garden furniture, and the supermarket chain see the partnership as an opportunity to boost customer numbers, convenience and choice for shoppers, despite both offering general merchandise (GM) including TVs.


New research shows Tesco as our most popular supermarket, closely followed by Aldi, Lidl, Asda and, in last place, Sainsbury’s.

by on March 6, 2015

Tesco has been voted Britain's favourite supermarket, according to a poll from @vouchercodespro VoucherCodesPro.


The ‘Top 10 compelling ads’ from high street retailers as revealed by measuring people’s emotions via their facial reactions / @realeyesit

by on December 16, 2014

Here's a story on the 'Top 10 compelling ads' from high street retailers as revealed by measuring people's emotions via their facial reactions. Note: The data is actual measured data - not based on a survey/questionnaire.

John Lewis’ “Monty the Penguin”is the most compelling Christmas ad by a high street retailer, according to a study by Realeyes @realeyesit which measured people’s facial reactions as they watched ads.


Video : Five middle-aged men wearing tacky Christmas sweaters walk on stage and no one was sure what they had in store

by on December 10, 2014


6 ‘fresh’ articles about ‘Black Friday Frenzy’

by on November 27, 2014

The Dos and Dont's Of Black Friday And Cyber Monday : VoxPopMe, The Economist, Black Friday Fashion, Sainsbury's, Shopping Chaos

Black Friday started out as something that was only seen in America following the Thanksgiving holiday. However over the past few years we have seen Black Friday seep into the UK high street.

Black Friday is often regarded as the start of the Christmas shopping season and it sees retailers offering large discounts and sales…

Enjoy our special issue for Black Friday ..... [more…]

Creativity Top 5 Videos : Huggies, Universal Music, Land Rover, Sainsbury’s, British Airways

by on November 20, 2014

Huggies Gives Parents a Lovely Reminder and Land Rover Gets Interactive

Stay on top of the best new work by watching the Creativity Top 5 Videos ( from AdAge)