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Jeff and Otto : Heart-warming World War One Christmas advert from Sainsbury’s

by on November 13, 2014


Blundertime : Students held a “big kiss” protest at a Sainsbury’s in Brighton after two women were asked to leave the store for kissing

by on October 16, 2014


Sainsbury’s branch removes kosher products from shelves over anti-Israeli protest

by on August 18, 2014


Getting the ‘Green’ light on 10% cheaper foods

by on March 24, 2014

BHS food '10% cheaper than Tesco'

Retail mogul Sir Philip Green is reportedly plunging into a supermarket price war as his BHS department stores start selling food.



Could this be the first blunder of 2014? / Sainsbury’s ditch celeb chef for skint food blogger mum

by on December 17, 2013

Celebrity endorsements are out in new advertising campaign for Sainsbury’s

Jack Monroe, a 25-year-old single mother whose stories of struggling to feed her son for £10 a week while on benefits have propelled her to national fame, will front Sainsbury's new campaign from next month.

Two years after terminating its relationship with another Essex-born foodie, Jamie Oliver, the retailer has hired Monroe as one of four "real" food lovers whose commitment to food on a budget and work in their local communities has impressed the bosses at Britain's third largest supermarket. [more…]

Vox Pops International took to the streets to find out what was the favourite Christmas ad of the season

by on December 5, 2013

Videos - What the public had to say about all things Christmas...

Vox Pops International took to the streets to find out what was the favourite Christmas ad of the season, and of all time. We also asked if the public thought companies took the festive season too far with their advertising campaigns and what they felt was the true meaning of Christmas.

John Lewis's Bear and the Hare campaign has had mixed reviews, Sainsbury's have gone for a very real approach and the Post Office has a simple 'We Love Parcels' campaign... Is it all too much or is this commercialism what makes the season jolly...? [more…]

Video / Sainsbury’s left red-faced as they feature rival Co-op products in Christmas telly ad

by on November 14, 2013

Viewers have spotted the huge gaffe in Sainsbury's new Christmas ad. (Latest...


Supermarkets / “Claims to be the cheapest are worth little to customers” says Which?

by on October 24, 2013

From -
Take supermarket price match schemes with 'pinch of salt', says Which?
Investigation into Asda, Sainsbury's and Tesco finds differences in schemes means claims to be the cheapest are worth little to customers


A ‘dark’ store for Sainsbury’s

by on October 14, 2013


Announcely, Innocent Drinks, Nickelodeon, Sainsburys, Exponential Interactive

by on October 2, 2013

News Nuggets from the team at theMarketingblog

All about Announcely, Innocent Drinks, Nickelodeon UK, Sainsburys, Exponential Interactive and I-Behavior [more…]