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The 3 marketing personas that every marketer should avoid turning into

The 3 marketing personas that every marketer should avoid turning into

by on December 17, 2019

If you’d like to run a marketing campaign that will bring you meaningful results, you need to have a firm grasp of the foundations of marketing. Without it, you might very well burn through your marketing budget without having achieved anything, at all.

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Improve sales by creating an emotional response

Improve sales by creating an emotional response

by on November 11, 2019

Jeremy Straker, SVP Sales International, Vonage

Customer experience (CX) is set to be the key brand differentiator from 2020 but implementing great CX is just the first step.

Creating emotional connections with your customers and prospects will set your company apart and is increasingly valuable to you as a business.

Download ‘The Perpetual Challenges of Inside Sales Teams whitepaper

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Four key obstacles for inside sales teams and how to overcome them

Four key obstacles for inside sales teams and how to overcome them

by on November 4, 2019

Tim Kimber, Product Marketing Director, NewVoiceMedia, a Vonage company

Inside sales teams are facing more obstacles than ever before.

In order to stay ahead of the competition, it’s not only essential to provide customers with a smooth user experience, but that your sales reps are set up to succeed.

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How to keep your marketing agency running smoothly

How to keep your marketing agency running smoothly

by on November 1, 2019

Marketing agencies are often high-pressured environments.

Usually split into accounts, sales, design, and editorial, they are frequently working at maximum capacity with numerous deadlines on the horizon.

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Finding ways to deal with declining sales and how to fund marketing in a bad economy

Finding ways to deal with declining sales and how to fund marketing in a bad economy

by on September 18, 2019

When sales are declining, this is the time when the Managing Director usually requests the marketing team to dial back on their promotions to rein in spending.

Depending on whether it’s the marketing approach or the product/service that’s the cause of the sales decline or a broader economic problem, this may hamper the marketing team’s ability to drum up new sales.

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Secrets to making money buying and selling online

Secrets to making money buying and selling online

by on September 4, 2019

Want to earn money buying and selling online? Find out the secrets to becoming a successful resaler, no matter the product you sell.

The internet has opened up a whole new world to full-time entrepreneurs and those looking for a side hustle.

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Unified communications: aligning sales, marketing and every department

Unified communications: aligning sales, marketing and every department

by on August 29, 2019

Making the different areas of your business align can seem like an impossible task when you consider how complicated the communications landscape is today, and how many different services are available for connecting your workers and clients.

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Tips on reducing reluctance to make sales calls

Tips on reducing reluctance to make sales calls

by on June 9, 2019

Working in sales can be a rewarding career. It allows you to reach out to different types of people, and provide products and services that can improve their lives in the long run.

On the other hand, working as a salesperson can also be very challenging because you have to use effective communication strategies to reach out to potential customers and determine what they want. Fearing this kind of interaction can typically lead to call reluctance.

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Marketing publications & your business: Top tips

Marketing publications & your business: Top tips

by on January 31, 2019

Big brands have a following to match – and sometimes it’s a die-hard following.

Many customers and consumers will be drawn to a brand or business that provides fresh, additional content in the form of editorials and publications, in both digital and print form.

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