sales
Freight forwarding companies are competing against each other, shipping companies that offer a higher tier of service for premium customers, and the fact that their customers can try to do things themselves.
Let's learn more about freight forwarding before discussing the available marketing and sales strategies for freight forwarding services.
If you’d like to run a marketing campaign that will bring you meaningful results, you need to have a firm grasp of the foundations of marketing. Without it, you might very well burn through your marketing budget without having achieved anything, at all.
Jeremy Straker, SVP Sales International, Vonage
Customer experience (CX) is set to be the key brand differentiator from 2020 but implementing great CX is just the first step.
Creating emotional connections with your customers and prospects will set your company apart and is increasingly valuable to you as a business.
Download ‘The Perpetual Challenges of Inside Sales Teams’ whitepaper
Tim Kimber, Product Marketing Director, NewVoiceMedia, a Vonage company
Inside sales teams are facing more obstacles than ever before.
In order to stay ahead of the competition, it’s not only essential to provide customers with a smooth user experience, but that your sales reps are set up to succeed.
Marketing agencies are often high-pressured environments.
Usually split into accounts, sales, design, and editorial, they are frequently working at maximum capacity with numerous deadlines on the horizon.
When sales are declining, this is the time when the Managing Director usually requests the marketing team to dial back on their promotions to rein in spending.
Depending on whether it’s the marketing approach or the product/service that’s the cause of the sales decline or a broader economic problem, this may hamper the marketing team’s ability to drum up new sales.
Making the different areas of your business align can seem like an impossible task when you consider how complicated the communications landscape is today, and how many different services are available for connecting your workers and clients.
Sales is one of the most important things for any business, and a good sale can be achieved only with a killing strategy.
Simply hiring a sales team is not sufficient to meet the bottom line.