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Sally Durcan

“Everyday mums are powerful allies for brands” … Talk to Mums

“Everyday mums are powerful allies for brands” … Talk to Mums

by on April 3, 2017

Everyday Mums are Powerful Allies for Brands

  • Today’s mums account for a whopping 75% of all household purchasing decisions.
  • They’re aged 20 to 50 so we’re talking Millennials and Gen Xs
  • They’re into beauty, health, fitness, and much more
  • And they have tight-knit networks of friends, from 800 to 2000 plus. Yes, you read that right.

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Brand recognition can increase by over 40% with commuters taking the product to work and having it on their desk,” says Sally Durcan, MD Hotcow

Brand recognition can increase by over 40% with commuters taking the product to work and having it on their desk,” says Sally Durcan, MD Hotcow

by on January 13, 2017

Hotcow have been appointed with the task of giving away 1 million samples during January to raise awareness about Graze's on-the-go range available at retailers.

They will be giving away a sample of the veggie protein power snack, one of the brand's best-selling varieties. January is a key period for people to re-evaluate healthy eating and Graze wanted to remind people that they have a large selection of healthy snacks as an option.

The samples will be distributed in central London close to main line train stations.

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Brand Managers, Marketing Executives – “Launch your product straight into the hands of mums” … Sally Durcan, Talk to Mums

Brand Managers, Marketing Executives – “Launch your product straight into the hands of mums” … Sally Durcan, Talk to Mums

by on December 17, 2016

Do you have a recent or new product launch that mums (with children from tinies to teens) would be interested in trying and sharing? It’s time to Talk to Mums.

The Talk to Mums platform women who love to know about the latest products and share the best ones with family and friends. Getting your product into their hands means they’re trialling and talking about it face to face and in social networks.

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Newsletter : How to use “Great British Bake Off” to increase sales / “Trump was my warm up man” – Farage / Best travel PR stunts – Sally Durcan, Hotcow

by on August 29, 2016


Sneak Preview : Here is your opportunity to read theMarketingblog newsletter which was posted this morning [Sunday] to 25,000 marketing decision makers and influencers.

Please call Will Corry 01784 434 412 for a chinwag on the posssibilities of your article, success story being loaded.

Read the newsletter HERE>>>>>>

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Blunders : “Red-faced folks at Microsoft” – via Hotcow blog

Blunders : “Red-faced folks at Microsoft” – via Hotcow blog

by on April 20, 2016

The folks at Microsoft were left red-faced recently after an attempt to engage millennials with artificial intelligence backfired in spectacular fashion – just hours after the launch.

The tech company designed the chatbot, which it named “Tay,” as an experiment to see how AI programs can get “smarter’ after engaging with internet users in casual conversation.

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“Walkers Crisps recently unleashed a ‘Choir of Champions’ on the streets of three European cities” .. Hotcow special article

by on April 8, 2016

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“Creating a platform where mums have opportunities to use their skills & value”

by on February 9, 2016

Sally Durcan writes  ... Talk to Mums is a ‘Mum to Mum’ communications agency that connects brands with mums online and offline.

Our goal is to make marketers + PR’s jobs easier by offering multiple ways to reach mums, more than any other agency or group through our active online and offline communities. Access to these communities is via our range of services & programs.

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“3 articles : Know what to expect during pregnancy – Talk to Mums”

by on January 26, 2016

http://talktomums.co.uk/

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Memorable PR stunts .. Hotcow Experiential Marketing … Sally Durcan

by on December 14, 2015

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Want to reach mums? … Sign up for free product samples and events …Talk to Mums..

by on November 24, 2015

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