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Sally Durcan

Shopper marketing … The digital age has put consumers in the driving seat / Sally Durcan, Hotcow

by on November 9, 2015


“3 ideas that can make your tills merrily ring out” … Sally Durcan at Hotcow

by on November 4, 2015

Matt Press writes ... Are you planning on doing any marketing at Christmas? We’ve reached November already, which means one thing: the countdown to Christmas has begun. While December 25th may seem like a long way off, it will be here before you know it.

Do you have your festive social media strategy nailed down? If not, you need to get a ‘cracker’ on, as a well thought out social media plan can be the difference between your tills merrily ringing out, or a nasty case of ‘Bah Humbug’.

Here are a few ideas to get you started on marketing at Christmas. Graphics by Shutterstock.


“Talk to Mums Special” : 5 superb articles and 2 videos about UK mums and brands

by on November 3, 2015

Graphic by Shutterstock


3 lesser-used online guerrilla marketing tactics … Hotcow

by on October 19, 2015


Want to reach mums and dads? – You must check Sally Durcan’s “Talk to Mums” newsletter

by on August 25, 2015


“Is your company gearing up for their annual conference?” – Hotcow Blog

by on August 24, 2015


Sally Durcan of Hotcow discusses innovative ‘game-changing’ guerrilla marketing from Ikea

by on August 20, 2015

This guerrilla marketing campaign was certainly one of the more novel uses of Instagram as a free promotional medium, and a fun way to browse Ikea’s collection.

The innovation hasn’t just opened the doors for more use of Instagram in unusual ways, but more use of all apps. In many ways, and in-line with the IKEA philosophy, this guerrilla marketing campaign encourages people to think outside the box, and innovate in their own lives, by removing themselves from the limitations of their own thoughts.


Case Study : FMCG snack brand uses social media to engage with teens – Talk to Mums

by on August 18, 2015



Talk to Mums : Join our Blogger Network to be the first to know about upcoming events and activities … sign up here

by on August 18, 2015


Why are brand experience pavilions successful? – Hotcow

by on August 17, 2015

Want to hear about a new brand experience? You may not have heard of it, but Millennium Mills is one of the last untouched ruins in London.  By Matt Press