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Sally Durcan

Talk to Mums Newsletter : Mumpreneur, Mums & product samples, Five myths of marketing to mums, Sugary Ribena axed

by on August 12, 2015

Talk to Mums Newsletter

• An established team of mums/parents who are professional marketers, PR and creatives
• A database filled with 1000+ of the best locations and events that mums/families attend, built up over the last 10 years
• Access to 500 (and growing) mum and parent brand ambassadors to staff your events or invite to attend events
• A range of online & offline services to help you better communicate and target mums
• Access to 1000 (and growing) digital and community connected mums who want to talk, try, meet and experience new products/brands [more…]

4 guerrilla marketing tactics to make your brand shine … Hotcow

by on August 5, 2015

The first principle of guerrilla marketing warfare is to “abandon conventional military tactics.”

In doing so, the strategy favours the element of surprise and lends a competitive advantage to those willing to think outside of the box. The same goes for guerrilla marketers.


Getting your product sample into a celebrity’s hands – Sally Durcan, HotCow

by on June 15, 2015


’60 Days of Summer Live Sampling’ campaign targets ABC1 mums across inner and outer London regions

by on June 2, 2015

Mums tell us they want to experience and try new brands. In recent research 84% said they very rarely, if ever, walk past and get a free sample or see a brand experience!


Jackpot PR stunt by Sony Pictures … Sally Durcan, Hotcow

by on May 29, 2015

Sally Durcan from Hotcow writes ... For this post, we thought we’d look at a hugely successful PR stunt by Sony Pictures, which demonstrates how powerful PR can be – not only to a brand, but to the wider economy.


“60 Days of Summer Live Sampling” campaign talks to ABC1 mums

by on May 15, 2015

  1. How you can target mums this summer?

    • Talk to Mums create fun and interactive ways for brands to talk to mums offline and online.
    • Our "60 Days of Summer Live Sampling" campaign talks to ABC1 mums across inner and outer London regions.
    • We tap into our network of over 2 million mums and invite them to sample or experience your brand from the Talk to Mums experiential vehicle.


Getting your product sample into the hands of sports fans – Sally Durcan, Hotcow

by on May 13, 2015

Getting your product sample into the hands of sports fans could prove to be super-profitable.

Wimbledon; Royal Ascot; the Rugby World Cup. We are a sports-mad nation and these are just a few of the large scale sporting events being held in the UK this year.

Between them, they will attract over 1 million fans, as well as fierce competition amongst brands who all want the opportunity to get up close and personal with their target market.


Experiential street team marketing : Do you ever wonder how best to distribute your product samples? / Sally Durcan, Hotcow

by on May 7, 2015

Do you ever wonder how best to distribute your product samples?

Modern technology has made it easy to avoid advertisements – we are able to skip through ads when watching pre-recorded shows, and download free software to block most online ads.

This presents a huge problem for brands that invest heavily in traditional forms of marketing.


Sally Durcan writes about “Women on the Verge of a Nervous Breakdown”

by on May 4, 2015

Sally Durcan writes ... Recently I went to see an amazing musical called Women on the Verge of a Nervous Breakdown at the Playhouse Theatre. (us mummy’s can relate to this)


Mums doing what they do best – TALKING (Blog Brunch Event)

by on April 29, 2015

Digital mums flock to Talk to Mums blog brunch event on the 24th April to get face time with brands and hear interesting speeches around healthy, happy families.

A full account of the session and some top tips from mummy bloggers on how to work with them and from Talk to Mums.