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Sally Durcan

“We are increasingly looking for authentic ‘experiences’ when we dine” / Sally Durcan, Hotcow

by on April 23, 2015

Advertising campaigns are about more than just advertising lines. Shopping centre Westfield has created an immersive culinary pop-up brand experience to mark the launch of its 2015 dining campaign, The Food Sensation.

Over two weekends in February, visitors to The Tongue Twister were able to experience how their sense of sight, smell and sound influences our perception of taste.

The campaign focused on the fact that we are increasingly looking for authentic ‘experiences’ when we dine – which is evident from the popularity of immersive, sensory restaurants such as Dans le Noir and the Rainforest Cafe.

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Train station product sampling works – Sally Durcan, Hotcow

by on April 20, 2015

Train station product sampling works. Let’s start with some statistics. Did you know that three million of us use the train every day?

Or to put it another way, every year nearly twice as many people (123 million) use Liverpool Street Station than Heathrow Airport; and that number is rising all the time.

Whether it’s for work or leisure, that’s a lot of potential customers, which hasn’t gone unnoticed by experiential marketers.

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5 of the wildest car PR stunts that got the world talking – Sally Durcan, Hotcow

by on April 16, 2015

Car PR stunts rule. Whether it’s taking the 1997 Rolls Royce on a rugged 620-mile trek, or volunteering a gaggle of Mini Coopers for Italian heists, the auto industry has always loved its PR stunts. And they continue to grab headlines today.

Here are five of the wildest car PR stunts that got the world talking:

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Brand Managers : 10 fresh articles you can use in the new ‘Talk to Mums’ newsletter

by on April 15, 2015

Brand Managers : Make sure you check this new 'Talk to Mums' newsletter [more…]

Two of the best travel PR stunts of the year – Sally Durcan, Hotcow

by on April 13, 2015

How do travel PR stunts help travel companies sell vacations? With the evenings getting lighter and the trees blossoming, it’s safe to say that spring is definitely in the air, which means that summer is just around the corner. And summer means holidays!As travel companies gear up for the holiday season, there is a lot of competition to grab consumer’s attention – and many brands have turned to wacky PR stunts to promote their deals. 

With this in mind, let’s look at two of the best travel PR stunts of the year so far:

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What do Weight Watchers, Fox’s Biscuits and the Body Shop have in common? / Sally Durcan, Hotcow

by on April 9, 2015

Let’s start with a question. What do Weight Watchers, Fox’s Biscuits and the Body Shop have in common? Apart from the fact that they are all well-known household brands, they are also huge advocates of high street product sampling.

And many other brands are following suit.

Despite the prevalence of low cost online advertising and e-commerce, product sampling on the high street is still a common sight. In fact it’s almost impossible to pop to the local shopping centre without being offered a free doughnut, anti-wrinkle cream or toothpaste sample. [more…]

How to get the most out of your promotional staff – Sally Durcan, Hotcow

by on April 6, 2015

Sally Durcan at  @Hotcow writes .. Maybe you’re thinking of creating a product sampling campaign? It’s a well known fact that people buy from people – it’s not just about having a great product.

The truth is that you may have the most amazing product in the world, but if you don’t have the right promotional staff on the front-line communicating your key brand messages, consumers will walk straight past your booth without a second glance.

http://www.hotcow.co.uk/

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This new networking group will help digital mums gain useful, insightful information – Talk to Mums

by on April 6, 2015

http://talktomums.co.uk/brands-blog-brunch-events/

Mums today have less time and more to do then ever before. They are more interactive in the daily lives of their children and care deeply about their physical and emotional well-being.

Mums are on the lookout for information and insights into how to keep their kids active, provide healthy food in lunch boxes, snacks and main meals and what entertainment to provide for them and together as a family.

In a survey by Prima Baby Magazine half of mothers of under 5’s admit to obsessing about their child’s health. This is amplified by conflicting information and advice across media sources.

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“The busy mums guide to health” – Keynote speech at the ‘Talk to Mums’ Blog Brunch

by on April 6, 2015

"The busy mums guide to health" - Keynote speech at  the 'Talk to Mums' Blog Brunch

Presented by family duo Daniel and Alex Bartlett, who describe themselves as health activists after being involved in the health and fitness industry for the last 20 years.

They have helped 1000’s of people change their bodies and beliefs on eating forever. As parents of two children they can provide valuable insights into leading a healthy life as a family when you are pressed for time and when the children don't want to play ball.

They will talk about fitness and nutrition and debunk some long held myths about what really is healthy and what isn’t.

"The busy mums guide to health" - Keynote speech at  the 'Talk to Mums' Blog Brunch [more…]

Mums to discover the latest health & happiness products – Talk to Mums

by on April 6, 2015

MUMS REGISTER HERE

DOWNLOAD EVENT PROGRAM HERE

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