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Women for Women : Loose Women stars strip to their underwear to proudly flaunt their ‘stretch marks, cellulite and scars’

Women for Women : Loose Women stars strip to their underwear to proudly flaunt their ‘stretch marks, cellulite and scars’

by on May 1, 2017

Every Body tells a story....Tuesday 2nd May at 12.30pm on ITV

Loose Women Body Stories airs from Tuesday 2nd May at 12.30pm. The campaign sees nine of ITV’s Loose Women panellists bare their bodies for the first time - without filters or airbrushing - and photographed in swimwear by international superstar photographer Bryan Adams, who has previously photographed the most famous women in the world including The Queen and Kate Moss.

Billboard posters launched across the country yesterday featuring the stunning images of the Loose Women. The aim of the campaign is to encourage all women, whatever age, or size, to celebrate the story their body tells. Whatever it is that they see as their 'flaws', be it a post-operative scar, birthmarks, post baby-weight or stretch marks; to say ‘it’s ok, it’s part of what makes you ‘you’.

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