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Events : Samsung showcases creative light show to celebrate Galaxy S9 and S9+ Launch

Events : Samsung showcases creative light show to celebrate Galaxy S9 and S9+ Launch

by on March 20, 2018

London’s skyline transformed over three nights with a stunning public light show, powered by lasers, that underscores Samsung’s innovative low-light camera function.

Last night Samsung Electronics pushed the boundaries of traditional marketing engagement by creating a moment that London couldn’t miss. A spectacular public light show, powered by lasers – titled “The Night Reimagined” – was projected from Potters Fields Park onto the city’s iconic Leadenhall Building (also known as the ‘Cheese Grater’), and will continue for the next two nights. [more…]

Movers and Groovers : bigdog says hello to Harman

Movers and Groovers : bigdog says hello to Harman

by on June 26, 2017

Latest : Full-service, integrated marketing agency bigdog today announces Harman Randhawa has joined its management board as Associate Director.

Reporting into Managing Director, Ross Faulkner, he will be leading the client services team while also taking an active role on accounts, including kitchen appliance manufacturer NEFF and food and drink brand Princes. This will be alongside helping to shape the overall direction of the agency via his board role.

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PR stunt : Samsung ad model interacts with commuters in real time stunt | PR Examples

by on April 28, 2017

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The Clareville Newsletter January 2017 … Company clangers – Southern Rail, Google, BHS, Samsung, Mike Ashley and Yahoo

The Clareville Newsletter January 2017 … Company clangers – Southern Rail, Google, BHS, Samsung, Mike Ashley and Yahoo

by on January 17, 2017

John Starr, managing director of Clareville PR consultants comments:

“While good independent advice couldn’t have prevented all these disasters, for instance the cyber attacks on Yahoo, it could have helped to avoid several of them.

“Before any new initiative, and particularly before responding to a potential crisis, it is vital to have an objective viewpoint on the proposed activity or comment. [more…]

PR … Company clangers from 2016 including Southern Rail, Google, BHS, Samsung, Mike Ashley and Yahoo

PR … Company clangers from 2016 including Southern Rail, Google, BHS, Samsung, Mike Ashley and Yahoo

by on January 1, 2017

John Starr, managing director of Clareville PR consultants comments:

“While good independent advice couldn’t have prevented all these disasters, for instance the cyber attacks on Yahoo, it could have helped to avoid several of them.

“Before any new initiative, and particularly before responding to a potential crisis, it is vital to have an objective viewpoint on the proposed activity or comment.

[more…]

Five innovative products given prestigious Red Dot award

Five innovative products given prestigious Red Dot award

by on November 7, 2016

Smurfit Kappa has walked away with five of the most prestigious design awards from the internationally recognised Red Dot Award for Communication Design.

From over 17,000 entries from 46 different countries, the Smurfit Kappa products stood out for their outstanding and game-changing designs. Previous winners include global brands such as Apple, Samsung and Phillips. Smurfit Kappa teams from Germany, Poland and Spain, created a series of unique designs helping to elevate consumer experience.

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Samsung uses smartphones to explore experiential | Hotcow Experiential Marketing

by on October 1, 2016

Samsung is increasingly turning to “experiential” marketing and social media, according to Marc Mathieu, chief marketing officer at Samsung Electronics America

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What Brands Need to Know About Virtual Reality

by on September 7, 2016

Virtual reality (VR) is all the rage. Premium publishers are jumping on the bandwagon to prepare. Google is working on a VR version of Chrome. [more…]

60% of people interested in the Olympics will share content online about it / RadiumOne

60% of people interested in the Olympics will share content online about it / RadiumOne

by on July 22, 2016

Today is exactly 2 weeks until the Olympics starts and new research reveals the huge amount of Olympic content people will share and why this is good news for marketers:

  • 60% of people interested in the Olympics will share content online about it - over 40% of this group doing so on a daily basis. World records will be the specific content most heavily shared
  • Nearly three-quarters of sharers will share via ‘Dark Social’: Samsung, Omega and Panasonic are the most reliant Olympic partners on Dark Social; DFS, Adidas and Muller the most reliant Team GB partners on it (link also provided to chart on Olympic sports most reliant)
  • How marketers can tap into the above, citing specific brand examples

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Why relevance should win over revenue in shirt sponsorship : Get Me Media’s Pete Davis

Why relevance should win over revenue in shirt sponsorship : Get Me Media’s Pete Davis

by on July 7, 2016

Earlier this year the NBA recently announced it was allowing its basketball franchises to attract shirt sponsors for the first time, Get Me Media’s Pete Davis hopes they won’t follow the football route and only sell to the highest bidder.

For years, the big US sports franchises – basketball, American football, baseball, ice hockey, etc – have protected their first-team shirts from sponsorship. There have been plenty of deals elsewhere, including individual player endorsements and practice shirt sponsors, but the main shirts have remained sacrosanct, unsullied by commercial forces.

But it’s clear that times are changing, with the recent news of the NBA opening up basketball team shirts to sponsorship.

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