SEO
by Will Corry
on October 31, 2018
CRO stands for conversion rate optimisation. It is what motivates online visitors into taking some sort of action, or more importantly taking an action you want them to take.
It could be a sale, registering their email or a free trial. If you’ve spent the effort of attracting the customer with SEO then don’t lose them because of poor CRO.
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by Will Corry
on October 19, 2018
Over the years, businesses have been trying to race to the top of the search engine result pages.
Why do they do that? Simple, when people search for products or services using search engines like Google or Bing, they usually open the links that come up first — not many people notice the second or third page anymore.
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by Will Corry
on October 17, 2018
Nowadays, when we have a product or service we want to promote and sell, we design and put up a website dedicated to telling the World Wide Web about how wonderful our products and services are.
After all, when people want to purchase a particular product or avail of a specific service, their instinct is to search online. The presence of our business online is a must in this day and age. We want to create awareness about the products and services we offer, as well as make our brand familiar to our consumers. Ultimately, we want our product to become the brand of choice. [more…]
by Will Corry
on October 1, 2018
When trying to crack the code on local SEO, it can be challenging to find the right combination of SEO implementation techniques that work well for your site and the content.
Here, w‘re going to look at whether or not there is a perfect way to navigate local SEO to benefit your business.
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by Will Corry
on October 1, 2018
The work doesn’t stop once you’ve successfully built and officially launched your website.
Whether you built your website to showcase your portfolio of products or services, drive conversions to your sales funnel or serve as an e-commerce store, it’s pretty much useless if your website doesn’t get any traffic.
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by Will Corry
on September 24, 2018
How One Company Changed the Online World
Today, Google has become synonymous with search. But its role in shaping our online world and the whole concept of digital marketing runs far deeper.
When a company’s name becomes so strongly linked with its product or service that it becomes a verb in the general lexicon, it is a sure sign that something special has happened. We talk about hoovering the carpet, even if we are using a different brand of vacuum cleaner. And we refer to googling something online.
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by Will Corry
on September 22, 2018
Ever wonder why someone selling online stuff is so bothered about questions like “How to improve the ranking of my eCommerce website” or “How to increase website ranking on Google”.
Well, 33% of the top search engine result on Google get 33% of the traffic, second position gets 18% and the remainder is shared between the following results. In fact, the volume of traffic that web pages listed on the third position and below begins to degrade.
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by Will Corry
on September 16, 2018
In this day and age, it is almost impossible to run a business without using online platforms.
No matter how big or small the enterprise is, it is essential to cover all the basic online needs to guarantee success. As a new business owner, you can start with a small step—setting up social media profiles to increase online presence.
As you progress, you can then consider setting up a simple business website, hire someone to write your content (just in case you already have too much on your plate), and get an expert to handle your SEO.
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by Will Corry
on August 31, 2018
Search Engine Optimization might sound simple at first, but anyone who has worked in this field knows that it is a complex art. Algorithms like Google’s are difficult to fully understand on their own without the continual changes reshaping them. Netting a spot in the top search results is no easy feat, by any means.
Search engines are constantly working to improve the quality of their search results for a better user experience. During this process, some ranking factors change while others disappear altogether with new factors to take their place. Whether you’re a blogger, small business owner, or Fortune 500 company, these top SEO trends from 2018 can help you gain the rank you’re looking for.
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by Will Corry
on August 20, 2018
For years Google has explored a variety of ways to use "freshness" as a ranking factor in terms of SEO. Back in 2003, Google engineers filed a patent which shook the SEO world.
It offered an insight into the mind of Google engineers at the time, but also seemed to provide a picture of Google’s algorithm for years to come. The reality is, Google measures all of your documents for freshness, then in return, scores each page according to the type of query that has been searched. [more…]
Research reveals next wave of digital sales growth in popular retail categories will be driven by older consumers -
