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5 types of online content you can use for your internet marketing campaigns

5 types of online content you can use for your internet marketing campaigns

by on March 1, 2017

Contrary to what most people believe, blog is not the only type of content one can use to make his/her internet marketing efforts successful. If you go by the definition of content marketing, you will come across over 100 types of contents which are used to help a brand gain awareness and attract visitors to its website.


How marketing ideas have changed over the last 100 years

How marketing ideas have changed over the last 100 years

by on October 31, 2016

The history of marketing goes a long, long way back: did you know that already in ancient Rome, the most successful gladiators were getting paid to wear and advertise products? Ever since people have had things to sell, there has been marketing.

Sales and marketing interact with changes in society and advances in technology, always searching for the best way to get people to buy what you’re selling. Let’s go over the biggest developments in marketing ideas over the last 100 years:


New : Giant iTab’s Guide to UK Exhibitions, Conferences, Venues, Destinations and Services

by on February 21, 2016

Giant iTab will drive your event to success with this 'fresh' guide to Exhibitions, Conferences [more…]

New : 8 very fresh UK exhibitions, conferences, venues, destinations, services articles, stories, case studies

by on January 16, 2016

"TheMarketingblog's  'Fresh' Guide to UK Exhibitions, Conferences, Venues, Destinations and Services"


Events : Retail Business Technology Expo March 2016 and how to increase leads at an event

by on October 28, 2015


Totem Marketing, Diamond Logistics, UAViate, MEC Access, Royal Navy

by on October 27, 2014

Totem Marketing Appointed by Diamond Logistics to Provide Strategic Comms Support

Totem Marketing is pleased to announce that it’s been appointed by Diamond Logistics – the fastest-growing logistics company in the UK – as their strategic communications agency.

The marketing experts at Totem will be providing a number of elements of support and services for Diamond Logistics, from strategy and design to communications and productions, allowing them to further their position as the go-to provider of logistics solutions in the country.


Just who is the typical UK YouTuber? Research reveals their influence

by on April 20, 2014

New research from Google profiling UK YouTubers shows they are older, more social and more influential than you might expect

UK YouTube viewers are a highly sociable bunch according to the latest findings from Google-commissioned research. Far from spending all day in their rooms with the curtains drawn, they’re twice as likely to go to the cinema or sporting events than non-YouTube viewers. They’re four times as likely to go to concerts. They’re also older than you’d expect, with 90% of YouTube viewers aged 18 or over and 50% older than 35. Just 10% are aged 13-17, demonstrating that YouTube reaches people across all demographics.

The study was carried out to help brands understand more about the YouTube audience and how best to create relevant content for them.  More research articles from theMarketingblog. [more…]

New retail app : STEEL London helps develop the new ‘Greggs Rewards’ mobile payment app

by on February 26, 2014

STEEL London helps develop the new ‘Greggs Rewards’ mobile payment app. Customers can find out more at

Greggs has officially launched its new ‘Greggs Rewards’ mobile payment app designed to reward its customers for their loyalty whilst making shopping across its 1,700 shops more convenient, quicker and easier.

The new rewards app which went live nationally this week, is the first entirely digital loyalty scheme launched by a UK food-on-the go retailer that eliminates the need for customers to carry a separate loyalty card or their wallet when they shop.

By registering for a Greggs Rewards account via the app or online at, customers can top up their accounts with any amount from £5-£50 using their debit/credit card or with the added safety and simplicity of PayPal, allowing them to pay securely in-store with their smartphone.   [more…]

All about … Lean startups, Design for mobile first, Mobile customer engagement

by on June 19, 2013

We're all lean startups now A startup is a human institution designed to create a new product or service under conditions of extreme uncertainty by

Eric Ries' Lean Startup started on a blog, became a best-selling book, and is now a thriving global movement. (There's a slick overview of the evolution here .) Despite the title, and some of Ries' arguments, its popularity can't be attributed merely...


Why should your audience invest time, energy and money in your products, services or ideas?

by on January 20, 2013

What you can learn and un-learn from our greatest soda-making manufacturer and popular culture influencer.


The Joke's on You

Don’t kid yourself, fellow B2B executive. Modeling your content marketing plan around the recent success of Coca-Cola’s content marketing campaign is a surefire way to fall flat of your marketing expectations. While their method is certainly effective in reaching a popular community, social business is different for B2C and B2B brands.

Sure, certain elements of a strong content marketing strategy will persist regardless of the “business” or “consumer” audience, yet awareness of the deeper motivations of your intended readership will make or break your brand.

Are you happy with your marketing so far this year? If not - you should seriously consider the 'View from the Top' plan from theMarketingblog. More benefits from Will Corry, the UK B2B Brand Journalist 01784 434 412 . Call today your time will be very well spent.