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When and what is Cyber Monday?

by on November 25, 2015

You might be well aware of Black Friday and the brilliant deals (not to mention occasionally violent scenes) that it produces, but Cyber Monday is hardly any less of a fixture in the shopping calendar, albeit with one big difference: it's an online-only affair.

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How to build and market a fashion brand – a list of steps for you to follow

by on September 21, 2015

The next step for anyone who enjoys designing their own fashion products is to create and market their own fashion brand. Whether it’s clothing, accessories, shoes or handbags that you prefer to design, creating your own fashion brand and marketing it to the public is a venture that could render many benefits.
If you’re a budding fashion designer thinking about starting your own fashion brand, we’ve put together a list of steps that you can follow to help your brand become a success.

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What you wear to your job interview has an 85% influence on what your interviewers think of you

by on June 26, 2015

What you wear to your job interview has an 85% influence on what your interviewers think of you

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Numerous problems with M&S / Reader comment – Catherine Lange

by on November 7, 2013

  • Inability to find what you want in a large store
  • Any incentive to move around the store?
  • Don’t do any really strong promotions

There are numerous problems with M&S that are far more fundamental than whatever filth is being referred to before (have I missed something??)

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& Other Stories – Skincare to skimpies / Kate Ormrod, Verdict Research

by on March 12, 2013

H&M's new brand & Other Stories launches today on London's Regent Street as part of the retailer's multi-brand strategy to compete with Inditex.

Verdict clothing analyst Kate Ormrod offers her insight on how the move will widen H&M's appeal and attract more affluent shoppers. Expect everything from skincare to skimpies [more…]

Comment : “Online sales were up 17.8%, the fastest growth since December 2011, when they had risen by 18.5%”

by on January 8, 2013

Today's news show that figures from the British Retail Consortium highlight a boom in online spending for Christmas 2012.

Online sales were up 17.8%, the fastest growth since December 2011, when they had risen by 18.5%

Without the rise in website sales for goods other than food, spending would have fallen

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Retailer-independent Shopitize facilitates truly personalised relationships between brands and consumers

by on September 26, 2012

Shopitize members use their smartphones to snap photos of paper shopping receipts and then upload these to the Shopitize website, to benefit from loyalty points, discounts and personalised offers from their favourite brands

http://shopitize.com/

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Marin Software / Stylistpick is an online fashion accessory website with celebrity stylists, including Cheryl Cole (video)

by on July 13, 2012

Marin Software have announced that Stylistpick measures and optimises revenue from Facebook Ads using insight from the Marin Software platform.

Stylistpick is an online fashion accessory website led by a number of celebrity stylists, including Cheryl Cole. With Marin, Stylistpick has already determined a 15% conversion rate for Facebook when viewing it across channels, rather than the 3% identified when looking at it in a silo.

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