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QVC’s Eddie Woffinden’s Top Tip for Multichannel Merchandising

by on March 19, 2015

Eddie Woffinden, head of digital merchandising at QVC and one of the key speakers at this year’s Internet Retailing Expo (IRX 2015), gives his exclusive guidance to those retailers looking to improve their merchandising across channels. Read Eddie's Tips

Focus on what the different channels are used for and how your customer uses them. Study the data to see the differences. Don’t just assume an ‘omni-channel’ approach for merchandising your channels and simply put the same message on them all. They are unique devices and understanding that is important.

For further information and to book your place now visit or


Events : Digital marketing within the retail sector / ‘On the Edge’ Digital

by on March 13, 2015

On the edge digital  -  Digital marketing within the retail sector. This half- day conference aims to broaden your knowledge and understanding of the key elements to benefit your business, by bringing together the leading industry figures.


10 important reasons why you have to go to … Internet Retailing Expo

by on March 13, 2015

Some of IRX 2015 speakers

The multichannel event of the year is around the corner and we don't want you to miss anything. Find here the 10 reasons why your company can't afford to miss out on the Internet Retailing Expo.


Amplience – Retailers can now curate social and user generated content from Instagram and other social channels / Shop Direct VeryMe campaign

by on March 5, 2015

Amplience launch User Generated Content solution with the Shop Direct VeryMe campaign.

Integration of user generated and social media content enables retailers like Shop Direct to increase shopper engagement and deliver rich social proof throughout the customer journey

Amplience today announced it has released the User Generated Content (UGC) solution on the AmplienceOne platform.


Hear from top speakers from Shop Direct, eBay, Dixons Carphone, Argos, Selfridges, John Lewis and more / IRX 2015

by on December 21, 2014

[more…] captures ‘getting ready’ moment with makeover bus tour campaign

by on September 2, 2014

Online fashion and beauty retailer has launched the £600,000 Very Beauty Bus tour campaign, #VeryBeautyTour which has been designed, planned and executed by Posterscope, PSLive, Vizeum and Liveposter. The tour visits Liverpool, Leeds and Birmingham over the next two weeks, offering mini-makeovers in a transparent, branded bus to help local residents capture and share their ‘getting ready’ moments.

It combines both experiential marketing and digital out-of-home (DOOH) so consumers can share their post-makeover pictures to DOOH screens. [more…]

Movers and Groovers : Mark Newton-Jones, a keynote speaker at the Internet Retailing Conference 2014 is appointed CEO of Mothercare

by on July 27, 2014


By Chloe Rigby

Mothercare [IRDX RMOC] has appointed internet retailing veteran Mark Newton-Jones as its chief executive.

The appointment, which starts from July 17, follows Newton-Jones’ four-month interim stint in the role leading the maternity-to-nursery-equipment provider.

Mark Newton-Jones is a confirmed keynote speaker at the Internet Retailing Conference 2014 in October 16. Keynote speakers at the event are all individuals who “have led transformation within their business as their product sector or the retail landscape have evolved”.

More about the Internet Retailing Conference.


At the Internet Retailing Conference 2014 – Mark Lewis, Online Director, John Lewis, Mark Newton-Jones, former Group CEO, Shop Direct, Simon Belsham, MD Tesco Grocery Home Shopping

by on May 21, 2014


This Wednesday at the Internet Retailing Conference – Peter Fitzgerald, Google UK

by on October 14, 2013

Ahead of the eighth annual Internet Retailing Conference 2013 (IRC 2013) this Wednesday we’re running a series of previews of the event, focusing on the highlights of the one-day conference.

Today we hear from Peter Fitzgerald, country director at Google.

Retailers must be prepared to make the most of the customer experience at all possible touchpoints in order to succeed in a multichannel era where 72% of the UK population now owns a smartphone and 50% use it to buy, a keynote speaker at this week’s Internet Retailing Conference (IRC 2013) has warned. [more…]

Warning : Retailers who don’t embrace digital will cease to trade – Martin Gill / Internet Retailing Conference

by on October 7, 2012

Martin Gill, a Principle Analyst in eBusiness and Channel Strategy, believes changes in mainstream consumer behaviour cannot be ignored by retailers, and goes as far as to say that those who do not go digital, are closed for business.  Martin’s talk happens at 11.20pm in Stream 1 at the Internet Retailing Conference 9th October at the Novotel, Hammersmith, London

Martin’s research at Forrester has demonstrated that 53% of online shoppers are already adopting click and collect and safely predicts that by 2016 14% of UK retail will be sold online.