Shopper Marketing
The Kraft Heinz Company has brought in shopper marketing specialist Live & Breathe to run its entire UK integrated shopper account and act as primary shopper marketing partner across all its brands.
Latest : Naked Noodle, the leading authentic snack pot brand has joined forces with lastminute.com and marketing agency Brass to create its biggest ever promotional campaign. "Nice match, fast oriental noodles and fast last minute holidays"
Shoppers can banish those winter blues with the chance to win extraordinary Far East holidays to Thailand, Singapore and Vietnam or a range of stylish travel merchandise.
Plus every promotional pack unlocks a £30 off lastminute.com holiday voucher offering added value for all.
2017 is looking like a watershed year for FMCG brands. Supermarket price wars are squeezing margins, inflation-led price rises are pushing consumers away from brands and towards own-brands and e-commerce is still a relentless juggernaut.
Added to that, the fact that we’re witnessing unprecedented levels of NPD, and you can see why brands are looking for long-term solutions that drive value.
Enter shopper marketing, a practice that offers relief to hard-up brands in trying times. Shopper marketing might be a huge industry worth around £1.5bn[1] a year, but it’s still seen in some parts as a straightforward – even basic – form of marketing. [more…]
A global research study conducted by brand experience agency Momentum Worldwide and their shopper marketing design consultancy ChaseDesign has found that 84% of the UK now use mobile apps to purchase goods.
However, the results highlight a large gap in the customer’s retail journey with only 1% of UK shoppers using a shop’s mobile app whilst in store. The WE KNOW MODERN SHOPPERS study found that 90% of the UK believes that mobile apps enhance their shopping experience and the main benefits of using a store’s app is for time saving (88%) and cost saving (80%). These figures show that consumers want to purchase items quickly and for the best possible price, but the in-store experience isn’t allowing them to do so.
Lick Creative, part of visual communications specialists The Delta Group, has today announced a series of senior team appointments. This includes the promotion of Mark Sibborn to Deputy MD, as well as the expansion of the senior team with two further creative additions to Lick.
Geometry Global announces full UK leadership line-up
- CEO Sarah Todd to head up management team of nine
- New agency officially opens its doors at Paddington-based offices
- London, United Kingdom, 18 September 2013. Geometry Global UK, the London-based headquarters of the WPP-owned activation agency, has revealed the full details of its UK management line-up.
Design and marketing consultancy rolled out by marketing services group St Ives -
September 2013: The Shop, a specialist retail creative business with design at its heart, launches this week with a remit to help retailers and brands translate advertising into exciting and effective in-store executions, turning browsing shoppers into buyers of products and services.
The 15-strong team is already working with retailers and brands including Holland & Barrett, M&S and Britvic as part of its partnership with SP Group, the point-of-sale (POS) print business also owned by St Ives. The Shop’s headquarters are in Redditch but it also has offices in London as it bids to build its team based around client needs. [more…]
How (and why) do Shopitize users engage with brands? Nobody (I think!) disputes that engagement is now the key battleground and one of the key measures in marketing directly to shoppers. Will Corry's insight: I am convinced that Shopitize is the most detailed and actionable real-time shopper marketing and insights resource available in the UK today. Score 81
Research reveals next wave of digital sales growth in popular retail categories will be driven by older consumers -
Since the inception of the internet, digital marketing has dominated the marketing domain across the world. 
A lady hurried to the chemist to get medication for her sick child, when she got back to her car she found that she had locked her keys inside.
If you want to avoid being in the twenty per cent of businesses that don’t make it past year one, growth hacking strategies are the way to go.