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A Guide to Voucher Marketing and Affiliate Campaigns from vouchercloud

A Guide to Voucher Marketing and Affiliate Campaigns from vouchercloud

by on September 1, 2016

More and more shoppers are regularly using voucher codes. Many shoppers now assume a brand will offer them money off at some point during their purchase. If you ignore their demands, you'll be losing sales, emptying baskets and missing out on customers who will soon flock to your competitors.

The UK alone saw 688 million vouchers redeemed in 2014, and that number has already ballooned. For many shoppers, it's second nature to search for money-saving discount codes and deals before completing a purchase, and sometimes before shopping with a certain brand. It's no longer a case of getting ahead of the competition - voucher campaigns and affiliate marketing are essential to ensure you don't fall behind.

A Guide to Voucher Marketing and Affiliate Campaigns from vouchercloud


Research : Brits are likely to compare prices and look up product reviews while in-store before committing to a purchase

Research : Brits are likely to compare prices and look up product reviews while in-store before committing to a purchase

by on August 2, 2016

Mobile shoppers drive changing trends in retail purchases

Research released today by Hitwise, a division of Connexity, reveals how important mobile devices have become to in-store shopping and indicates why retailers must adjust their campaigns to meet changing customer behaviours.

The Hitwise research, based on the online activity of 3 million UK shoppers, found 77% of online searches that focus on price match and 84% of online searches that focus on reviews, begin on a mobile device. This compares to an average 62% of all retail searches that are initiated on a mobile device. These findings show savvy Brits are likely to compare prices and look up product reviews while in-store before committing to a purchase. [more…]

Research Study : “Bricks and mortar shopping under threat”

Research Study : “Bricks and mortar shopping under threat”

by on July 27, 2016

A global research study conducted by brand experience agency Momentum Worldwide and their shopper marketing design consultancy ChaseDesign has found that 84% of the UK now use mobile apps to purchase goods.

However, the results highlight a large gap in the customer’s retail journey with only 1% of UK shoppers using a shop’s mobile app whilst in store.  The WE KNOW MODERN SHOPPERS study found that 90% of the UK believes that mobile apps enhance their shopping experience and the main benefits of using a store’s app is for time saving (88%) and cost saving (80%). These figures show that consumers want to purchase items quickly and for the best possible price, but the in-store experience isn’t allowing them to do so.


Food Porn Adverts don’t tempt Brits to stores; value for money does

by on June 15, 2016

Food porn style adverts, like those by M&S aren’t tempting Brits to shop in their stores and to try new foods. In fact only 4% [more…]

Research from Valassis Limited reveals UK consumers embrace coupons, save £3.3 billion

by on June 2, 2016

By using coupons and vouchers, Savvy UK shoppers saved £3.3 billion over the last year, based on new consumer research released by Valassis Limited, the UK’s largest coupon and voucher services provider.

Overall, 86 percent of supermarket shoppers use coupons with 40 percent indicating increased use from the previous year. Perhaps surprisingly, 50 percent of full-time workers revealed increased coupon usage, 12 percentage points higher than the previous year.

The survey found that 45 percent of shoppers are looking for promotional offers more than a year ago, eight percentage points higher than the previous year’s response. Younger consumers are more likely to look for deals with 55 percent of 25 to 34 year olds looking for offers compared to 28 percent of those 65 and older. [more…]

Research : New study finds middle-aged shoppers are the most ethical / Warwick Business School

by on May 9, 2016

In a survey of supermarket consumers researchers found that young and old shoppers were less likely to purchase fairtrade and organic goods at supermarkets, with the findings going against the commonly held view that people become more ethical as they get older.

Younger shoppers talked a lot about buying ethical goods, but failed to practice what they preached, with the survey finding they recommended ethical products more than older consumers, but were less likely to purchase them.

And despite the perception that women are more ethical than men, the survey found no difference between the shopping habits of the two genders.   Warwick Business School,


High street fashion ignores £9bn opportunity from shopper’s research habits

by on January 22, 2016

Research by Pragma Consulting, uncovering the shopping habits of women across the UK, has revealed retailers are missing out on an annual spend worth £9bn through not engaging with shoppers who are increasingly researching fashion choices before purchasing.

Pragma surveyed 2,000 female shoppers and found online and mobile sources are increasingly important during the research phase of the shopping journey, with 30% of shoppers actively receptive to personalised email marketing.


Grey Pound offers huge potential for retailers, according to study

by on January 20, 2016

The ‘grey market’ (traditionally defined as consumers aged 50+) has tremendous potential to turn retail growth prospects around in 2016, according to new research from garment fit specialist

Bucking longstanding stereotypes about this market, in a recent national survey of the UK’s clothes shoppers, discovered that over a third (35%) of shoppers over the age of 55 regularly shop for clothes online, while a further 34% occasionally shop for clothes on the internet.


Half of UK shoppers feel they’re more likely to get ripped off at Christmas than any other time of the year, trustpilot research reveals

by on December 18, 2015

36 per cent of shoppers feel desperate buying things at Christmas, 56 per cent are more likely to use a retailer they've never used before and 78 per cent admit they should do more research into the online retailers they use at Christmas.

  • Trustpilot reveals most common cause of negative reviews at Christmas is bad customer service, and lists the top ways retailers can win customers back
  • Vast majority of shoppers would use a retailer again after leaving a negative review if the company addressed their concerns, with a freebie or discount the most popular way for retailers to bounce back


Brits look abroad for Christmas bargains and unique gifts; as shoppers set to spend £659 million with overseas retailers online, reveals RetailMeNot

by on December 7, 2015

Research from RetailMeNot and the Centre for Retail Research reveals that Brits are set to spend one in £4 online this Christmas, while cross-border sales will account for one in £20 spent in Europe.

Shoppers in the UK appear to be making the most of the strengthening Pound, with research commissioned by RetailMeNot, the world’s largest marketplace for digital offers and operator of, predicting a 25.6% increase in online cross-border sales this Christmas – and a total online spend of £659 million with overseas retailers.