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Silver Surfers 2.0 as over-55s make permanent switch to online shopping

Silver Surfers 2.0 as over-55s make permanent switch to online shopping

by on June 21, 2020

Research reveals next wave of digital sales growth in popular retail categories will be driven by older consumers -

More than a third of over-55s say they will permanently switch to online shopping for clothes, food, fitness and gardening equipment as a result of the coronavirus pandemic, according to in-depth research from Rare: Group.

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Silver Surfers ignore tech-led shopping – Northern Ireland wed to the high street / SmartFocus

by on September 15, 2014

We concentrate on an important survey of 2,000 people commissioned by leading digital marketing company SmartFocus,

  • - national survey analyses UK’s digital and analogue shopping habits
  • - shopping preferences strongly linked to age
  • - digital gap widening - Silver Surfers ignore tech vs Generation Y embrace smart-phone shopping
  • - Northern Ireland wedded to the high street - shoppers lie behind the digital curve

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