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Fresh marketing news about Silverpop, Dove, Fyber, Ensighten, NSPCC, Amaze, Olanola, Bridge PR, Gartner, AYS Logistics, Ocean Spray and Toucan, Weber Shandwick, Purple WiFi / July 2014

by on July 18, 2014

NSPCC hands PR account to Amaze 

From www.thedrum.com -

The NSPCC has extended its relationship with digital marketing agency Amaze and appointed it as one of four agencies to its PR roster...

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Infographic : Consumers only have five ‘Best Friend Brand’ companies from which they will repeatedly open emails and buy products

by on July 17, 2014

New research from SilverpopTM, @Silverpop an IBM company and a leading provider of digital marketing software that enables personalized customer experiences, reveals from which they will repeatedly open emails and buy products.

The research, which examined the online shopping habits and communications preferences of nearly 4,000 consumers across the UK, the U.S. and Germany, found relevance and trust to be at the heart of building these relationships.

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IBM snatches up Silverpop

by on April 10, 2014

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Silverpop – It’s how marketers form meaningful customer relationships

by on October 17, 2013

Silverpop Gives Unprecedented Insight into the Value of Every Marketing Investment with Launch of Revenue Analytics

SilverpopTM announces the launch of Revenue Analytics. This new application gives marketers a simple, out-of-the-box solution for measuring how much revenue their marketing activities are generating. Designed for the needs of B2B marketers, Revenue Analytics ties together all marketing activities generated by Silverpop with campaign, customer and sales data from their CRM system, immediately identifying the connections between marketing efforts and closed revenue from within the Silverpop Engage platform.

For more information visit silverpop.com

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All about YesMail, SumAll, IAB, Akamai, Silverpop, Urbane, Transport Media

by on October 17, 2013

From www.postwire.com -

The best of the UK marketing stories, case studies articles etc.All about YesMail, SumAll, IAB, Akamai, Silverpop, Urbane, Transport Media

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We’re talking business with eBay, New Look, Hotel Chocolat, Jack Wills, Mamas and Papas, Alliance Boots, M.Video.ru, Ernst & Young and Silverpop in Stream 2 at #IRC13

by on October 3, 2013

Aaron O'Dowling-Keane Site and Community Manager at Internet Retailing

Join us for The Business stream at the Internet Retailing Conference October 16 and discover how leading retailers are matching and exceeding customers’ expectations while differentiating from competitors?

From customer engagement to team development, supply chain and merchandising to IT, systems, operations, warehousing and metrics, this track highlights what the customer doesn’t see but the business must deliver in order for customers to shop whenever, wherever and however they want..

Discover more about the Conference and get your ticket for the day here   :http://internetretailingconference.com/stream-2-the-business/

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The 2013 Internet Retailing conference takes its theme as ‘The New Basics’

by on September 25, 2013

The 2013 Internet Retailing conference takes its theme as The New Basics: what’s expected to be able to compete in today’s always-on retail environment.

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Sir Stuart Rose, Laura Wade-Gery and Ilan Benhaim- best practice for today’s retailing

by on September 10, 2013

11 reasons to attend Internet Retailing 2013

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Internet Retailing Conference / Click on any logo below to book a meeting online with any of these leading solutions providers

by on August 19, 2013

Click on any logo below to read more about and book a meeting online with any of these leading solutions providers.

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