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Infographic : Consumers only have five ‘Best Friend Brand’ companies from which they will repeatedly open emails and buy products

by on July 17, 2014

New research from SilverpopTM, @Silverpop an IBM company and a leading provider of digital marketing software that enables personalized customer experiences, reveals from which they will repeatedly open emails and buy products.

The research, which examined the online shopping habits and communications preferences of nearly 4,000 consumers across the UK, the U.S. and Germany, found relevance and trust to be at the heart of building these relationships.


“Delivering an SMS message to a shopper the minute he or she walks into your store”

by on June 26, 2013

Email marketing company Silverpop has launched its Universal Behaviors technology, a new customer insight platform giving marketers full overview of customer behaviour across any device or outlet.

SilverpopTM, the only digital marketing technology provider that unifies marketing automation, email, mobile and social, has announced the launch of Universal Behaviors. Now for the first time, marketers will have access to a live stream of real-time behaviours that they can easily understand and instantly integrate into highly relevant individualised campaigns. [more…]