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Simon Sinek

The four aspects of great communication for a modern leader

The four aspects of great communication for a modern leader

by on May 8, 2020

Good leaders are defined by their ability to communicate.

Communication isn't about selling an idea; it isn't about 'winning people round,' either.

Communication in leadership is about inspiring others to be the best that they can be in any given situation.


Creativity and data: an unlikely love story

by on November 28, 2013

Simon Lawrence, CEO, Uncommon Knowledge

Data is often pitted at odds with the more creative fields, not least in terms of personnel.  Indeed there might even be differing HR strategies implemented for those managing a workforce in a data agency to those trying to instil order among the charming rabble of their creative counterparts.

Within marketing services we have seen a multitude of sovereignties reign in recent years.  For a while in 2011, content ruled the roost, and companies began frantically hiring ‘editors’ and ‘in-house journalists’ to fill the black hole of owned media that technology had afforded them. Then in more recent years, big data has become the newly crowned king, putting the spotlight back on purpose and reason.