Simon Wright
Earlier this week, we went to an evening of idea sharing and discussion hosted by The Chemistry Works and led by business leader, brand specialist and author, Sophie Devonshire. Sophie, along with two other presenters discussed the essential factors that are affecting us all in the ver-changing business landscape, and how they impact everything from leadership to loyalty to the brand itself.
Simon Wright, Managing Director, Greenwich Design and Co-founder of The Chemistry Works believes that for design agencies, success lies beyond the niche.
New Bromley-based childcare training provider Fig Childcare Training, specialists in providing quality training for Childminders, Nurseries and Pre-Schools has appointed design agency Greenwich Design to create its brand identity and launch website.
The project involved developing a name for the organisation, creation of the brand identity and website design and build. [more…]
Greenwich Design has created a new brand identity for Asprey Healthcare, provider of residential care for individuals suffering from dementia, which reflects the company’s commitment to providing the highest level of care and support to its residents and their families.
Hawkes Alcoholic Ginger Beer Appoints Manifest London
London brand Hawkes appoint Manifest London to help launch its alcoholic ginger beer in the UK. @ManifestComms
Hawkes, who recently announced that its premium alcoholic ginger beer will be stocked in Mitchells and Butler’s best sites, has appointed Manifest London to help with the initial launch and brand awareness for the born and raised London brand. @wearehawkes
With a few exceptions (such as a well known airline!), most brands value their customers very highly these days, and that’s quite right. However, fewer put such high value on their own staff. And that’s wrong. Your own staff are your brand ambassadors and as such need to be both ‘loved’ and informed so that they represent your values appropriately. This makes internal communications incredibly important - and that’s not just for large, global corporations.
Simon Wright, MD at Greenwich Design, talks about why creative design shouldn't stop at external customer-focused campaigns and why businesses that don’t see internal communications as a priority are missing an important opportunity.
So, we all understand the importance of keeping communications flowing through the organisation, we may even have an internal communications strategy in place. But how do we know if it is really working? Sadly, the short answer for many is it’s not. [more…]
Simon Wright, MD, Greenwich Design
There are many amazing facts about the internet. There are 2.2 billion users around world, making 100 billion searches [more…]